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Topic: GoldieBlox

GoldieBlox Hammers Barbie-Style Dolls in This Creepy-Cool Homage to Apple's '1984' Smashing the patriarchal beauty standard

GoldieBlox is back with a charged ad aimed once again at tackling sexism in children's toys. The spot, which is structured much like Apple's famed "1984" commercial, features young girls…

November 5, 2014, 4:25 PM EST

These Brands Want Girls to Care About Science, Technology, Engineering and Math Google, Verizon, ComEd and more

The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that…

July 14, 2014, 1:48 PM EDT

Ad of the Day: GoldieBlox Spoofs 'This Is Your Brain on Drugs' in Egg Spot for Easter Princesses vs. engineers

GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups. In a clever nod to the iconic "This Is Your Brain on Drugs" campaign (and right…

April 8, 2014, 3:33 PM EDT

GoldieBlox Apologizes to Beastie Boys, Saying It Was Naive Rather Than Malicious Toy company also donates portion of revenue to charity

Four months after it began, the legal battle between GoldieBlox and the Beastie Boys appears to be winding down, as the band has agreed to drop its lawsuit against the…

March 19, 2014, 5:14 AM EDT

Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot Felt like 'a win for girls around the world'

Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game…

January 31, 2014, 4:25 PM EST

GoldieBlox Wins a Spot in Sunday's Super Bowl Despite song controversy, startup gets ad slot from Intuit

Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota. It's been…

January 31, 2014, 7:33 AM EST

The 7 Most Inspiring Ad Campaigns for Women in 2013 Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

December 16, 2013, 11:20 AM EST

Beastie Boys Countersue GoldieBlox, Seeking Profits Earned Off Viral 'Girls' Ad Legal fight continues over fair use issue

The fair-use fight between Beastie Boys and GoldieBlox isn't over. After sparring several weeks ago over the unauthorized use of the Beasties song "Girls" in a GoldieBlox commercial that went viral,…

December 11, 2013, 10:27 AM EST

GoldieBlox Deletes Beastie Boys Song but Not Without a Few Choice Words for the Band Saga ends on non-apology

GoldieBlox went from hero to zero in one short week, putting our ad-loving hearts through a roller coaster of emotions. Now, it's belatedly making amends by removing its parody of…

November 27, 2013, 10:19 AM EST

Beastie Boys, GoldieBlox Fight Over 'Girls.' Is It Copyright Infringement or Fair Use? Rain on the parade

UPDATE 2: The Beastie Boys released this statement Monday:     Like many of the millions of people who have seen your toy commercial "GoldieBlox, Rube Goldberg & the Beastie Boys," we…

November 24, 2013, 9:15 PM EST

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