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Topic: GoDaddy

Watch GoDaddy's New Ads, and Tell Us What on Earth You Think You Just Saw Barton F. Graf goes full-on crazy

GoDaddy has tried various things to break out of its reputation for sleaze. First, it kept the attractive women but added some geeky guys. Then it had an attractive woman…

September 15, 2014, 2:48 PM EDT

Barton F. Graf 9000 Wins GoDaddy After Creative Review Deutsch, N.Y. was previous agency

GoDaddy has moved on from Deutsch New York, taking its creative business to Barton F. Graf 9000 after a review. Interpublic’s Deutsch did not participate in the search process and other…

July 2, 2014, 1:05 PM EDT

Sexist Ads Get Recast, With the Men Degraded Instead of the Women How does it feel, guys?

As we saw in our December roundup, there's no shortage of sexist ads—the vast majority of which are degrading to women rather than men. But what if the tables were…

March 19, 2014, 10:33 AM EDT

A Real Woman Will Quit Her Real Job in GoDaddy's Second Super Bowl Ad John Turturro helps out

GoDaddy will try a real-world prank/stunt in the second of its two Super Bowl commercials this Sunday, as a woman will quit her job in front of the world to…

January 28, 2014, 9:42 AM EST

Danica Patrick Gets Mega-Buff for GoDaddy's Super Bowl Ad Photographers catch early peek of spokeswoman's muscle suit

GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown.  Sporting a rather lifelike muscle suit,…

December 20, 2013, 8:56 AM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

For Marketers, Sentimentality Trumps Slapstick From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

April 22, 2013, 9:14 PM EDT

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

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