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Topic: GoDaddy

A Behind-the-Scenes Look at GoDaddy’s Desert Oasis

The domain giant’s Tempe, Ariz., outpost expertly mixes work with play

The most surprising takeaway from GoDaddy's Tempe, Ariz., outpost is that, unlike its famous ads, there is absolutely nothing controversial about it. In fact, GoDaddy's Tempe location is a brick-and-mortar…

This Week's 10 Must-See Digital Marketing Stats

Programmatic results and eye-catching Super Bowl numbers

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that…

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts

GoDaddy and Bud flourished, while Nationwide floundered

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to…

Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free

Another GoDaddy?

A Change.org petition with nearly 15,000 signatures is asking Nascar to ditch its Super Bowl spot. The ad features Nick Offerman, making fun of being gluten-free and, according to the petition, implies that…

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?

For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

Are These the Best and Worst Super Bowl Ads of the Past 5 Years?

Ace Metrix looks back at its top and bottom scorers

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here are…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

CEO says spot 'missed the mark,' but the brand has a backup plan

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the…

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

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