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Topic: GoDaddy

Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free Another GoDaddy?

A Change.org petition with nearly 15,000 signatures is asking Nascar to ditch its Super Bowl spot. The ad features Nick Offerman, making fun of being gluten-free and, according to the petition, implies that…

January 30, 2015, 6:29 PM EST

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads? For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

January 30, 2015, 10:05 AM EST

Are These the Best and Worst Super Bowl Ads of the Past 5 Years? Ace Metrix looks back at its top and bottom scorers

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here are…

January 29, 2015, 1:10 PM EST

24 Hours in Advertising: Wednesday, Jan. 28, 2015 GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

January 27, 2015, 6:33 PM EST

GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor CEO says spot 'missed the mark,' but the brand has a backup plan

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the…

January 27, 2015, 6:12 PM EST

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

December 30, 2014, 12:11 PM EST

GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising Swaps scandalous for cute

A cuddly puppy is a tried-and-true subject for Super Bowl ads. It worked for Budweiser last year, and Doritos enlisted canines in its 2012 campaign. This year, GoDaddy has cast…

December 9, 2014, 12:08 PM EST

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

November 30, 2014, 11:00 PM EST

Watch GoDaddy's New Ads, and Tell Us What on Earth You Think You Just Saw Barton F. Graf goes full-on crazy

GoDaddy has tried various things to break out of its reputation for sleaze. First, it kept the attractive women but added some geeky guys. Then it had an attractive woman…

September 15, 2014, 2:48 PM EDT

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