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Topic: GoDaddy

GoDaddy Taps MEC for Global Media

WPP shop expands its role with the Internet services giant

GoDaddy has entered WPP's domain, tapping the holding company's MEC division for worldwide media chores. The move comes a month after the client hired Omnicom's TBWA\Chiat\Day for creative. MEC was chosen without a formal…

GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion

TBWA will target small business owners around the world

Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office after…

As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments

New direction with Nature's Bakery

Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build…

A Behind-the-Scenes Look at GoDaddy’s Desert Oasis

The domain giant’s Tempe, Ariz., outpost expertly mixes work with play

The most surprising takeaway from GoDaddy's Tempe, Ariz., outpost is that, unlike its famous ads, there is absolutely nothing controversial about it. In fact, GoDaddy's Tempe location is a brick-and-mortar…

This Week's 10 Must-See Digital Marketing Stats

Programmatic results and eye-catching Super Bowl numbers

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that…

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts

GoDaddy and Bud flourished, while Nationwide floundered

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to…

Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free

Another GoDaddy?

A Change.org petition with nearly 15,000 signatures is asking Nascar to ditch its Super Bowl spot. The ad features Nick Offerman, making fun of being gluten-free and, according to the petition, implies that…

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?

For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

Are These the Best and Worst Super Bowl Ads of the Past 5 Years?

Ace Metrix looks back at its top and bottom scorers

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here are…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

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