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Topic: Goat 4 Sale

Type
Losing Game: Super Bowl Ads and the Mute Button 28% of spot's impact lost without sound, per researcher

At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…

January 31, 2013, 2:14 PM EST

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