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Topic: Gm

Scant Drama as Upfront Rolls On

CW is only net to wrap advance selling, as Fox, CBS, ABC post high single-digit lifts; NBC lags

If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks may…

GM Punts on Super Bowl Buy

Automaker says it cannot justify $4 million unit cost

General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super…

GM Opts Out of Q2 Upfront Buys

Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

GM Taps Carat for Global Media Planning and Buying

Consolidates $3 billion account with Aegis agency

Carat has kicked off 2012 with a much anticipated win. On Tuesday, General Motors announced that it had selected Carat, a part of Aegis Media, to handle its global media…

MLB Playoff Ratings Darken World Series Outlook

Weak deliveries, small markets threaten Fox’s Fall Classic

If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing. According to Nielsen live-plus-same-day data, Fox’s coverage of the American…

Chevy Turns to Mother

While GM says the Chevrolet brand will stick with Goodby, Silverstein & Partners, it gives a digital project to rival agency and fuels the rumor mill

Chevrolet is trying to silence buzz in Detroit that it’s dissatisfied with its lead agency Goodby, Silverstein & Partners, and will be looking elsewhere as it assigns future projects. In…

Honda's Civic GX Owns the CNG Market

The green car has yet to face a competitor stateside

Rising gas prices couldn’t be better for Honda. The company’s green machine, the Civic GX, is enjoying massive success as the only compressed natural gas (CNG) model on the market…

Modernista! Shutters

Once-hot Boston agency worked on GM brands and Palm

Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of…

Toyota's Japanese Production Drops Nearly 63 Percent in March

Will GM become top automaker in 2011?

Toyota's Japanese production levels dropped 62.7 percent last month in the wake of Japan's devastating 9.0 earthquake and tsunami on March 11, which destroyed factories in northeastern Japan and caused…

GM feeling grateful for Bluto-like Americans

General Motors douses its failure in pop culture, invoking such cultural luminaries as Popeye and Bluto from Animal House to reflect their own struggles, in this comeback ad from Goodby,…

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