Topic: Globalhue

NBA Dreams Big for Black History Month Campaign includes ads with Chris Bosh, Roy Hibbert

Excellence and inspiration are the recurring themes behind the NBA's efforts to celebrate Black History Month that begin next week. The push includes ads from GlobalHue that star the Miami Heat's…

January 17, 2014, 6:00 AM EST

For Marketers, Sentimentality Trumps Slapstick From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

April 22, 2013, 9:14 PM EDT

YouTube's 10 Most-Watched Ads in February Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

March 7, 2013, 1:02 PM EST

Big Players, Big Ideas: Don Coleman The former football player and founder of GlobalHue responds to the changing face of the American Dream

Big Players, Big Ideas: Don Coleman

January 24, 2012, 4:11 PM EST

It's Not All About the Data Intuition still key to crafting campaigns

Is data crunching overwhelming intuition in the making of ads these days? At times, yes, according to Dentsu’s John Partilla, one of six agency leaders who tackled the issue during an…

October 4, 2011, 2:39 PM EDT

Six agencies, six solutions for cyberbullying

There's a lot of talk about cyberbullying these days, but not necessarily a lot of action. That's why Adweek issued a creative challenge to agencies, which were asked to…

October 25, 2010, 12:20 PM EDT