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Topic: Global

Can a New Global Campaign Help Coca-Cola Sell More Soda?

Experts: brand may have to consider inherent challenges of its product

Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide. That's no easy task. Honing in on a…

Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand

Sneaker marketer had the same agency since 2001

72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business. 180 had created ads for Adidas since 2001, with the shop's offices…

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

Key Players at Droga5 N.Y. Take Global Roles

Sarah Thompson, Jonny Bauer are big drivers of growth

Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now…

Airbnb Hires a Global Media Agency

Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

7 Agencies Chase Infiniti's Global Account

Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

A Look at How Geography Affects Shopping Habits

Europe and North America

You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc…

GroupM: Global Web Ad Spend Up 16 Percent in 2011

New research says marketers spent $84.8 billion

Internet advertising rose 16 percent to $84.8 billion in 2011, accounting for more than 17 percent of all global measured media spending according to new research from GroupM. The WPP Group…

Media Agency of the Year: Global, OMD

Hot off its Cannes wins, the agency continues to make beautiful music for clients including eHarmony, Frito-Lay

It was a match made in media heaven. In January of last year, OMD was in its last pitch meeting in Los Angeles with top dating site eHarmony when Alan Cohen,…

McCann Japan Head McLaren Assumes New MRM Role

Shift follows naming of new Japan CEO

Michael McLaren, the CEO and chairman of McCann Worldgroup Japan, is rejoining the company’s New York operations in the new role of president, MRM East and chief client solutions director. In…

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