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Topic: Global

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Key Players at Droga5 N.Y. Take Global Roles Sarah Thompson, Jonny Bauer are big drivers of growth

Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now…

November 19, 2014, 2:22 PM EST

Airbnb Hires a Global Media Agency Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

September 11, 2014, 6:00 AM EDT

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

A Look at How Geography Affects Shopping Habits Europe and North America

You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc…

June 12, 2013, 7:43 AM EDT

GroupM: Global Web Ad Spend Up 16 Percent in 2011 New research says marketers spent $84.8 billion

Internet advertising rose 16 percent to $84.8 billion in 2011, accounting for more than 17 percent of all global measured media spending according to new research from GroupM. The WPP Group…

April 9, 2012, 11:43 AM EDT

Media Agency of the Year: Global, OMD Hot off its Cannes wins, the agency continues to make beautiful music for clients including eHarmony, Frito-Lay

It was a match made in media heaven. In January of last year, OMD was in its last pitch meeting in Los Angeles with top dating site eHarmony when Alan Cohen,…

January 23, 2012, 12:13 AM EST

McCann Japan Head McLaren Assumes New MRM Role Shift follows naming of new Japan CEO

Michael McLaren, the CEO and chairman of McCann Worldgroup Japan, is rejoining the company’s New York operations in the new role of president, MRM East and chief client solutions director. In…

January 3, 2012, 10:09 AM EST

Agency of the Year: BBDO As many shops struggle to reinvent themselves, a transformed BBDO takes flight, scoring business and creative plaudits

For any agency, to weather the flaccid global economy of recent years would be tough enough. But consider recovering from the loss of one of your largest and longest-standing accounts…

December 11, 2011, 9:40 PM EST

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