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Topic: global review

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year

Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

Even BBH's Rivals Wonder Why Johnnie Walker Is in Review

After all, the shop's 'Keep walking' campaign has delivered results

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle…

Publicis Groupe Is the Big Winner in Samsung's Global Review

Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

Reckitt Benckiser Adds 3 Shops to Its Creative Roster

W+K, Droga5, McCann come aboard after global review

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and…

Samsung Electronics Calls Global Ad Review

Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

British Airways Expands Its Relationship With BBH

Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

Microsoft Launches Global Review of Marketing Services

Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

BNY Mellon Review Meetings Set for Next Week [UPDATED]

New CMO Judy Hu leads the search

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list…

Mindshare Retains HSBC's Global Media Account

The bank's selection caps a 6-month review

It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…

HSBC's Creative Review Ends in a Split Decision

Grey, JWT and Saatchi to share business globally

HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi &…

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