Topic: global review
It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…
HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi &…
McCann Erickson is out of HSBC’s global marketing services review, according to sources. McCann was among a handful of global agencies that emerged as creative contenders in the review, which encompasses…
HSBC executives this week are briefing creative contenders in the bank's global marketing services review. The bank, which spends an estimated $400 million in media globally each year, is reviewing all…
HSBC, eight years after consolidating the bulk of its marketing business at JWT and other units of WPP Group, has launched a global review, the bank has confirmed. The review includes…
That was fast. Shortly after final presentations late last week, American Eagle Outfitters has selected the team of Arnold and MediaCom to handle its global business, according to sources. Account revenue…
And then there were three. American Eagle Outfitters today briefed a trio of agency teams that advanced to the final round of the retailer’s global creative and media review. Each team…
American Eagle Outfitters is now visiting agencies in its global review. The company's marketing executives will meet with six shops before narrowing the field to three finalists, perhaps as early as…
Four contenders are preparing for final pitches on the creative side of Philips' global advertising review. Client executives have briefed the shops—Ogilvy & Mather; TBWA; Leo Burnett; and the incumbent, DDB—and…
