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Topic: global review

Reckitt Benckiser Adds 3 Shops to Its Creative Roster W+K, Droga5, McCann come aboard after global review

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and…

May 12, 2014, 10:58 AM EDT

Samsung Electronics Calls Global Ad Review Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

April 24, 2014, 10:34 AM EDT

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

Microsoft Launches Global Review of Marketing Services Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

January 13, 2014, 9:09 PM EST

BNY Mellon Review Meetings Set for Next Week [UPDATED] New CMO Judy Hu leads the search

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list…

August 28, 2013, 4:04 PM EDT

Mindshare Retains HSBC's Global Media Account The bank's selection caps a 6-month review

It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…

April 4, 2013, 1:00 PM EDT

HSBC's Creative Review Ends in a Split Decision Grey, JWT and Saatchi to share business globally

HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi &…

March 8, 2013, 4:45 PM EST

Contender Drops Out of HSBC's Global Review Exit leaves 4 creative shops in the chase

McCann Erickson is out of HSBC’s global marketing services review, according to sources. McCann was among a handful of global agencies that emerged as creative contenders in the review, which encompasses…

November 19, 2012, 7:41 PM EST

Contenders Emerge in Global HSBC Review Lineup is a who's who among global networks

HSBC executives this week are briefing creative contenders in the bank's global marketing services review. The bank, which spends an estimated $400 million in media globally each year, is reviewing all…

November 13, 2012, 12:04 PM EST

Updated: HSBC Confirms Global Marketing Review Search comes 8 years after consolidation at WPP

HSBC, eight years after consolidating the bulk of its marketing business at JWT and other units of WPP Group, has launched a global review, the bank has confirmed. The review includes…

October 19, 2012, 1:07 PM EDT