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Topic: global media review

Hasbro Consolidates Most of Its Global Media at OMD MediaCom retains Latam

Hasbro has consolidated the bulk of its global media business at OMD, which was the incumbent in 15 international markets, including Europe and China, sources said. Among the new markets added…

November 26, 2013, 4:36 PM EST

MasterCard Launches Media Review Comes after hire of new CMO

MasterCard’s new chief marketing officer Raja Rajamannar has launched a global media agency review, after joining the company in September. The financial services company's lead media agency is Interpublic Group's Universal…

November 13, 2013, 4:16 PM EST

Lufthansa, British Airways Launch Global Reviews Media account and creative business, respectively

Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is…

August 16, 2013, 12:16 PM EDT

Reckitt Benckiser Reviews Its Global Media Account Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

August 2, 2013, 10:20 AM EDT

Hershey's Mulls Consultants for Media Review Invites incumbents, including OMD in U.S., to participate

Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a consultant is in…

December 21, 2012, 11:55 AM EST

J&J's Global Media Review Hits Halfway Mark Focus shifts to Latin America, Asia-Pacific regions

Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this…

November 21, 2012, 10:38 AM EST

Siemens Enterprise Communications Hires Media Shop Global spending projected at $90 million

Horizon Media has won a global media review that began with six agencies before narrowing to three and then two. Siemens Enterprise Communications selected Horizon to handle the planning and buying…

December 19, 2011, 12:13 PM EST

3 Shops Remain in Global Media Review Final pitches approach in Siemens Enterprise Communications' contest

Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages. The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives in…

September 8, 2011, 10:12 AM EDT