Topic: global creative review

Estée Lauder Hires an Agency for Global Assignment

Johannes Leonardo beats Sid Lee in a pitch

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Sources previously identified the other finalist as Sid Lee. Global media spending was not available, but in the…

TBWA Wins BNY Mellon's Global Account

Business shifts from sister shop Doremus

BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than…

Puma Reviews Its Creative Business

Search comes as Droga5 and brand part company

Puma is looking for a new lead global agency, according to sources. News of the review comes amid a split with longtime lead shop Droga5, which has worked on the brand…

Lufthansa, British Airways Launch Global Reviews

Media account and creative business, respectively

Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is…

J&J's Global Creative Review Nears Finish

DDB, BBDO, JWT expected to gain business

Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three…

Four Agencies Advance in Global HP Review

Decision due after next round of meetings

The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Out are Grey in…

5 Shops Reach Finals in Global HP Review

Most have ties to HP marketing exec Keshin

In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin. Four of the five finalists for the business—twofifteenmccann, The Martin Agency, Grey and DDB—have…

BofA Briefs Finalists in Global Review

Richards, WPP team among contenders

Bank of America executives today briefed the finalists in the bank’s global creative review, which pits traditional ad agencies against a digital shop and a holding company team. The briefing took…