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Topic: global communications planning

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Agency of the Year: PHD A renewed focus on strategic planning and big wins like Unilever have PHD stepping out of the shadow of its rivals

When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big…

January 21, 2013, 12:03 AM EST

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