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Topic: Glaxosmithkline

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

The GSK-Novartis Deal Triggered This Global Media Pitch

PHD battles MediaCom for $900 million in spending

GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis. In…

Publicis Groupe Acquires E-Commerce Shop

Ohio-based firm will be folded into Razorfish

Publicis Groupe is acquiring e-commerce shop Crown Partners. Following the acquisition, Crown will be folded into Razorfish’s technology platform services, The Wall Street Journal reports. The tie-up makes sense because, as…

Breathe Right Gallops to the Belmont Stakes, Betting on a Horse Wearing a Nasal Strip

New ad and product giveaway

On Saturday, California Chrome will try to become the 12th horse to win the Triple Crown when he races in the Belmont Stakes. But to Breathe Right, his success isn't…

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

Big Data Players Riff on Instagram Video (and Ukulele)

I-Com confab draws brands, agencies

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore,…

Cole & Weber United Adds a New Partner

Elizabeth Rowny is a former account chief at TBWA

Cole & Weber United has hired a new fourth partner. Elizabeth Rowny will assume the role of managing director, overseeing client services. She joins the WPP Group shop after four years…

TBWA\WorldHealth Finds New Chief for New York

Seeks to jumpstart office efforts

TBWA has turned to a Sudler & Hennessey leader to jumpstart its WorldHealth operation in New York. At Sudler & Hennessey, a healthcare specialist within Young & Rubicam Group, R. Shane…

Smoke-Free, No Reservations

What's the famed restaurateur Joe Bastianich doing pitching a nicotine patch that's sold at Walmart?

Plenty of big companies boast a celebrity endorser these days, but GlaxoSmithKline scored a coup when it recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restaurants including Manhattan’s…

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