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Topic: Glassholes

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Brands and Agencies Are Starting to Experiment With Google Glass Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

March 2, 2014, 10:41 PM EST

Solar Power Firm Shows Google Glass May Not Be So Douchey After All Plans to equip its entire service tech team with the device

Sullivan Solar Power's field technicians are currently taking turns using its Google Glass device to administer service calls around Southern California. And it is in their interest to absorb the…

December 16, 2013, 4:01 PM EST

New York Times' Google Glass App Reads Stories to You Among the first brands to develop application for wearable device

The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device…

April 26, 2013, 3:27 PM EDT

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