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Topic: Girl Scouts of the USA

Brand of the Day: Girl Scouts Take Their $800 Million Cookie Business to the Web

Thin Mints are a click away

The first Girl Scout cookie was sold in 1917 to raise funds for a troop in Oklahoma, and the young ladies in the green vests have been peddling their baked…

How the Girl Scouts Do Real-Time Social Marketing

Pop culture events widen social graph

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and…

Nutrition Advocates Blast Marketing of Girl Scouts' Newest Cookie

Mango Crème touted as 'delicious new way to get your vitamins'

Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins." "It's bad…

Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge

Girl Scouts tie-in attractive to kids

No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity…

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