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Topic: Girl Scouts of the USA

Type
Brand of the Day: Girl Scouts Take Their $800 Million Cookie Business to the Web Thin Mints are a click away

The first Girl Scout cookie was sold in 1917 to raise funds for a troop in Oklahoma, and the young ladies in the green vests have been peddling their baked…

December 2, 2014, 7:00 AM EST

How the Girl Scouts Do Real-Time Social Marketing Pop culture events widen social graph

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and…

September 3, 2014, 1:41 PM EDT

Nutrition Advocates Blast Marketing of Girl Scouts' Newest Cookie Mango Crème touted as 'delicious new way to get your vitamins'

Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins." "It's bad…

February 8, 2013, 12:36 PM EST

Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge Girl Scouts tie-in attractive to kids

No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity…

June 18, 2012, 4:08 PM EDT

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