Topic: Girl Scouts
Type
Nutrition Advocates Blast Marketing of Girl Scouts' Newest Cookie
Mango Crème touted as 'delicious new way to get your vitamins'
Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins." "It's bad…
The Best (and Worst) Brand Extensions
Thinking of nudging your brand name into a new category? Good luck. But please, read this first
It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…
Door Slams on Girl Scouts' Sweet Treats
Health advocates lash out at Scouts over Nestlé deal
The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side. Health advocates last week renewed their attacks on the…
Despite the totally hip vests and fashionable shoulder sashes, membership in the Girl Scouts has been steadily falling in the U.S. in recent years. So, last year the Girl…
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