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Topic: Gilt

Marketers Dish on Which Brands Are Truly Killing It in Mobile

Intuit, McDonald's, UPS get shout-outs

Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be…

Gilt Co-Founder Leaves for Startup

Alexandra Wilkis Wilson will take over as Glamsquad chief

Gilt Groupe co-founder Alexandra Wilkis Wilson is leaving her role at the company she helped nurture from a startup idea to a global enterprise to become co-founder and CEO of…

Unilever Looks to Marry In-Store Sampling With E-commerce

Program targets Coastal.com and Beyond The Rack customers

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and…

Susan Lyne Becomes CEO of AOL's Brand Group

COO Artie Minson stays with company for 'transition period'

AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning.  As head of AOL's brand group, Lyne will be…

Starbucks' Heavy Metal

Gilt deal offers $450 stainless steel loyalty card

Whether Starbucks coffee is anything special is a matter of opinion, and yet the brand clearly has many caffeine addicts hooked. But are they willing to fork over $450 to replace…

First Mover: Carolyn Bekkedahl

After startup life, Meredith’s digital svp is glad to be back at a ‘real business’

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City You spent many years in magazine sales before jumping to the digital media and startup world a few…

Pinfluencer Brings Pinterest Contests to Brands' Sites, Facebook Pages

Gilt, eBay, Sephora have signed on at launch

Many social marketers cut their teeth running contests and sweepstakes on Facebook, and social marketing software companies like Wildfire built their businesses helping brands manage those campaigns. Now, Pinfluencer wants to…

Rodale: Soon to Be a Retailer

The health and fitness publisher gets set for an ambitious e-commerce play

Maria Rodale calls herself a writer, cook, organic enthusiast and romance novel lover. Now she can add one more to the list: online retailer. The health and fitness publishing company that…

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