Gillette | Adweek

Topic: Gillette

Jeep Stole Grey's Thunder in the Gillette Pitch Car beats razor to Pacino's speech in Any Given Sunday

To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account. Why? Because a key element…

May 8, 2013, 4:07 PM EDT

Grey Wins Gillette Creative Account Succeeds BBDO, Proximity on the business

Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The…

April 29, 2013, 12:51 PM EDT

How Brands Use the Ritual of Shaving to Sell Everything From condensed milk to life insurance

If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…

April 25, 2013, 12:05 AM EDT

Gillette Cuts to 3 in Creative Review [Updated] W+K, Publicis out

Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi…

January 16, 2013, 4:26 PM EST

P&G Shops Line Up for Gillette Account Relative newcomers take on roster veterans

Gillette’s North American advertising review is shaping up to be a battle of veteran Procter & Gamble shops against relative newbies. Incumbent BBDO and challenger Wieden + Kennedy have only been…

September 19, 2012, 12:44 PM EDT

Updated: P&G Launches Gillette Review BBDO, Proximity defend against other P&G shops

Procter & Gamble has confirmed its review of its Gillette advertising account in North America. Both traditional and digital advertising—now at BBDO and sister shop Proximity—are in play. The review, which…

September 17, 2012, 9:46 PM EDT

Perspective: Taking It Off the Chin Ads for electric shavers used to be long, technical treatises. Then came manscaping

The practice of men shaving hair off their faces became de rigueur grooming starting with Alexander the Great—or so many historians agree. Those who don’t can at least agree on…

June 14, 2012, 7:03 AM EDT

AOL, BermanBraun Go Bro With Site features beer maps, Victoria's Secret models, Gillette

Dude, AOL and BermanBraun are bringing back man—at least that’s the tagline for the duo’s new men’s lifestyle site, which launched today. According to AOL chairman and CEO Tim Armstrong,…

March 29, 2012, 12:54 PM EDT

Gillette Paints, Then Shaves, a Giant Grassy Roger Federer

Gillette has gone from grooming to landscaping in England, where it painted, and then shaved, a huge portrait of Roger Federer in a field. The concept of the stunt, which…

June 21, 2011, 10:35 AM EDT

Gillette Etches World's Smallest Ads on Man's Shaven Whiskers

Some people use a pen or pencil to write ads. Others use an electron microscope. To emphasize the precision of its blades, Gillette and French ad agency CLM BBDO, with…

June 10, 2011, 1:10 PM EDT