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Topic: Gillette

Grey's Michael Houston Takes Air Guitar to New Level Reflects on bigger job, losing E-Trade and spoofing Hall & Oates

Since joining Grey New York in 2007 as director of marketing, Michael Houston has been on a fast track, landing his latest promotion—to North American CEO. The 41-year-old has been…

July 12, 2013, 9:35 AM EDT

How Does Superman Shave? Gillette Asks Some Supergeeks Who Might Know Kevin Smith, Mayim Bialik and more

Gillette has a super-geeky Man of Steel tie-in and YouTube takeover going on right now, where they ask an impressive list of celebrities, "How does Superman shave?" Bill Nye, the…

June 11, 2013, 3:13 PM EDT

How Two CW Rejects Became the Masters of Branded Web Video Meet the Mad Men of YouTube

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a…

June 6, 2013, 12:00 AM EDT

Layoffs Hit BBDO, Goodby Follows major account losses

Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global Gillette…

May 16, 2013, 8:26 PM EDT

Jeep Stole Grey's Thunder in the Gillette Pitch Car beats razor to Pacino's speech in Any Given Sunday

To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account. Why? Because a key element…

May 8, 2013, 4:07 PM EDT

Grey Wins Gillette Creative Account Succeeds BBDO, Proximity on the business

Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The…

April 29, 2013, 12:51 PM EDT

How Brands Use the Ritual of Shaving to Sell Everything From condensed milk to life insurance

If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…

April 25, 2013, 12:05 AM EDT

Gillette Cuts to 3 in Creative Review [Updated] W+K, Publicis out

Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi…

January 16, 2013, 4:26 PM EST

P&G Shops Line Up for Gillette Account Relative newcomers take on roster veterans

Gillette’s North American advertising review is shaping up to be a battle of veteran Procter & Gamble shops against relative newbies. Incumbent BBDO and challenger Wieden + Kennedy have only been…

September 19, 2012, 12:44 PM EDT

Updated: P&G Launches Gillette Review BBDO, Proximity defend against other P&G shops

Procter & Gamble has confirmed its review of its Gillette advertising account in North America. Both traditional and digital advertising—now at BBDO and sister shop Proximity—are in play. The review, which…

September 17, 2012, 9:46 PM EDT

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