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Topic: Gillette

Gillette's Facial Hair Through the Ages a Viral Hit A little scruff never hurt anyone

Clean-shaven, bearded or mustashioed: Men have rocked it all with style and aplomb. Gillette's 100 Years of Hair celebrates the most popular facial hairstyles of the last decade, showing that…

July 4, 2014, 9:00 AM EDT

Manscaping Spot Kickstarts Gillette's YouTube Views New razor leads to video fanfare

Gillette is quickly racking up video views after enlisting YouTube to promote its first foray into body razors, according to this week’s Adweek/VidIQ top 10 chart. Gillette’s minute-long "100 years of…

July 1, 2014, 1:21 PM EDT

Big Account Wins Make Grey the 2013 Global Agency of the Year Strategic and creative renaissance under CEO Jim Heekin

Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter. As the Grey Group CEO sat in his fourth-floor office overlooking New…

December 8, 2013, 9:48 PM EST

How Michel Gondry and BBDO Made Muscle Music for Gillette An experiment in sound at a famed studio

IDEA: Listening to music is crucial to most people's workouts. But what if you could make music through exercise itself? Gillette tries just that in an experimental two-minute video (which doubles…

October 8, 2013, 8:02 AM EDT

Movember Is Back With New Look, New Sponsors Discovery, Wheaties join 'Generation Mo'

Heads up, gents: It's almost Movember again.  Now open for registration, the annual charity drive is celebrating its 10th anniversary by making some new additions to its core mission, which encourages…

September 24, 2013, 6:00 AM EDT

Energizer Personal-Care Brands Move From Grey to JWT Conflict after Grey's Gillette win

Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gillette creative account in April. Energizer manufactures shaving…

August 21, 2013, 3:31 PM EDT

Grey's Michael Houston Takes Air Guitar to New Level Reflects on bigger job, losing E-Trade and spoofing Hall & Oates

Since joining Grey New York in 2007 as director of marketing, Michael Houston has been on a fast track, landing his latest promotion—to North American CEO. The 41-year-old has been…

July 12, 2013, 9:35 AM EDT

Layoffs Hit BBDO, Goodby Follows major account losses

Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global Gillette…

May 16, 2013, 8:26 PM EDT

Jeep Stole Grey's Thunder in the Gillette Pitch Car beats razor to Pacino's speech in Any Given Sunday

To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account. Why? Because a key element…

May 8, 2013, 4:07 PM EDT

Grey Wins Gillette Creative Account Succeeds BBDO, Proximity on the business

Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The…

April 29, 2013, 12:51 PM EDT

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