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Topic: Gifted Youth

Ron Burgundy Really Gets in Your Face in His Latest Dodge Spot The extremely hard sell

Dodge was taking a bit of a risk in hiring Ron Burgundy as pitchman—the ads, after all, promote Anchorman 2 at least as much as they sell any car. But…

November 4, 2013, 10:56 AM EST

How Ron Burgundy Learned to Love Dodge, and Vice Versa Inside the Will Ferrell campaign with W+K, Gifted Youth

IDEA: Fictional '70s anchorman Ron Burgundy doing parody ads, which double as real ads, for a 2014 sport utility vehicle? Olivier François, who has broken the mold before as CMO…

October 13, 2013, 11:01 PM EDT

Driving School: Director Peter Atencio on Pepsi's Wildly Popular Jeff Gordon Video The Gifted Youth filmmaker enjoys a good prank

Pepsi stormed YouTube last week with one of the year's most popular videos: a clip featuring Jeff Gordon, in disguise, taking a car salesman on the most frightening test drive…

March 22, 2013, 10:31 AM EDT

The Spot: Blake Got GameFly NBA star Griffin shows you how to 'Be amazing' in quirky ads for the video-game rental service

IDEA: Blake Griffin is a spectacular athlete. Oddly enough, he's also a pretty good actor. "Some friends of mine directed a Kia spot he did," said Tim Ketchersid, a director…

January 8, 2013, 6:07 AM EST

How Will You Punch Miller Lite's Punch Top Can? Even a telescopic backscratcher could work

Miller Lite's revolutionary Punch Top can, which may completely reinvent the way high schoolers shotgun beers, frankly deserved better than the few desultory Draftfcb ads it got at last month's…

May 24, 2012, 1:05 PM EDT

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