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Topic: gifs

Kik's Next Big Play: An Animated GIF Messaging App Booming startup buys Relay after raising $38.3 million

The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app…

November 19, 2014, 7:30 AM EST

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

July 29, 2014, 7:20 PM EDT

Kraft's Cheesy Yahoo Motion Ads Lifted Related Search 77% You are getting very hungry

The difference between a static image and a slightly animated picture may be subtle, but Yahoo is claiming that its Motion Ads are leading to higher sales and increased positive…

June 25, 2014, 5:49 PM EDT

8 Brands Collectively Rejoice To Twitter's Gif Giving An Arby's curly fry heads a soccer ball

Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's to…

June 18, 2014, 7:22 PM EDT

Fruit of the Loom Turns GIFs Into Father’s Day Gifts Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

May 29, 2014, 5:07 PM EDT

Gap and Other Brands Are Already Using Facebook GIFs Code-breaker Giphy is hearing from publishers, too

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one…

August 29, 2013, 2:08 PM EDT

Man Happily Eats Insects for Snapple Video Series 'Caterpillars taste like corn chips'

Andrew Zimmern, star of Travel Channel’s Bizarre Foods America, devoured a plate of insects for a Snapple multimedia series that debuts May 1. “I’m a bigger fan of crickets than caterpillars,”…

April 28, 2013, 11:47 PM EDT

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