Topic: ghost sites

Walgreens Runs Blowout Video Ad Effort—Aimed at Bots?

Heavy autoplay presence on slew of Alphabird ghost sites

Just before Memorial Day Weekend, Walgreens started running a blowout Web video ad campaign for its Way to Well initiative. The ads, featuring Alison Sweeney (Sammy from Days of Our…

Suspicious Web Domains Cost Online Ad Business $400m per Year

Full of hot air

If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the…

Alphabird, Digimogul: Tell Us Who's Behind the Botnet

The CEO of speculates on who is behind a massive Web fraud effort

The Chameleon botnet continues to plague the display advertising industry. It hurts even the most savvy advertisers—fraudulently costing them millions of dollars per month. The botnet also hurts premium publishers, as…