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Topic: Gerry Graf

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The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips Barton F. Graf 9000 lands four Snyder's-Lance brands

The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips. Barton F. Graf 9000 creative chief Gerry…

February 18, 2015, 9:00 AM EST

Inside TBWA New York's Reinvention After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

February 16, 2015, 10:26 PM EST

Here's Why Gerry Graf Is the Best Speaker During Advertising Week Once again, the industry's class clown injects levity into all the serious talk

Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf. Graf, the founder of Barton F. Graf 9000 and genuine smartass, today used the occasion…

October 1, 2014, 9:14 PM EDT

Why Mark Figliulo Started His Own Shop Figliulo & Partners opens with Sprint business

From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day…

December 16, 2013, 6:00 AM EST

Ian Reichenthal, Scott Vitrone Reunite With Gerry Graf at Barton F. Graf 9000 Exit W+K to focus on making ads

Gerry Graf is getting the old team back together. The founder and chief creative officer of Barton F. Graf 9000 has hired Scott Vitrone and Ian Reichenthal, his former key lieutenants…

November 7, 2013, 2:18 PM EST

Gerry Graf Explains Why Getting Paid by the Hour Is Nuts How do you bill marketers for a moment of inspiration?

Midway through his anecdotal talk today on the value of big ideas, Gerry Graf reflected on the creation of a monkey ad for E-Trade—the one that Goodby, Silverstein & Partners…

September 23, 2013, 4:11 PM EDT

Jamie Barrett Doesn't Need to Brand His New Agency Work, not words

Specs Age 51 New gig Co-founder, cd, barrettSF Old gig Partner, ecd, Goodby, Silverstein & Partners What advice did Jeff Goodby and Rich Silverstein have about launching your own shop? What about Pat Fallon? Jeff…

March 10, 2013, 11:25 PM EDT

Goodby Expats in Startup Club San Francisco agency execs Barrett and Kelly are the latest ad men to open a shop of their own

Two numbers spurred Jamie Barrett, a former partner and executive creative director at Goodby, Silverstein & Partners, to open his own agency in San Francisco: 10 and 50. “[Last year] I…

December 10, 2012, 12:01 AM EST

Advertising Rises From Dead at 'Funeral' Event A manic Graf, somber choir deliver laughs

They came today to bury advertising but in the end, concluded that it’s actually alive and well. JWT’s memorial service for the business—an atypical event on opening day of Advertising Week—had…

October 1, 2012, 5:11 PM EDT

JWT Preps Mock Funeral for Advertising Shop trades panelists for eulogists during Advertising Week

It will either be a blast or a brilliant mistake, to quote Elvis Costello. But JWT, with its mock memorial service for advertising on Monday, will at least smash the…

September 27, 2012, 2:08 PM EDT

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