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Topic: Germany

Clothing Crackles With the Meaning of Life in These Excellent European Fabric Softener Ads

Love your laundry

Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion. Each of these four long-form ads from Grey…

Kids Swear Their Faces Off in This Uncomfortably Hilarious Ad for Smart Cars

What are you teaching your children?

Next up in our Kids Behaving Inappropriately series, BBDO Berlin got a bunch of children to yell extremely dirty words to make a point about Smart cars, and how they…

Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

Grey Germany uses wavelength visuals perfectly

CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive…

This Foot-Care Brand Made the First Magazine You Read With Your Feet

Put your toes to work

What better way to sell foot-care products than with an entire magazine for and about feet? Hansaplast, a Beiersdorf-owned band-aid brand, is launching a line of creams, deodorant and antiperspirant called…

Man Hunts for a Cherished Lost Possession in Hornbach's Latest Absurdly Epic Ad

Will he find it?

German DIY home-improvement brand Hornbach adds to its long list of advertising successes with this fun twist spot from Heimat Berlin. A man storms out of his house in a fit…

Powerade's Fun 'Workout Billboards' Will Really Make You Sweat

Climbing wall, punching bag and more

Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy & Mather Berlin put you right to work. They're more like exercise installations…

Supermarket Surprises Shoppers by Playing 'Jingle Bells' Using the Checkout Scanners

Latest big hit from Edeka

Like it or not, you can't escape holiday cheer everywhere you go. Maybe you've already taken care of your shopping, too. But have you ever heard Christmas music coming from…

DHL Tests Drone Delivery in Germany

First drone authorized for regular use in Europe

German logistics company DHL plans to launch a small, pilotless aircraft Friday, which will ferry medicine to the small island of Juist off Germany's northwest coast, The New York Times…

Politico Will Launch a European Site

Partners with Axel Springer for the venture

Confirming months of speculation, Politico announced plans to produce a European edition. The news site is teaming with German media conglomerate Axel Springer in an equal partnership for the venture,…

Cutest Goth Ad Ever? It's Super Bleak, but You'll Be Smiling by the End

Alienation never felt so good

Ad agency Heimat in Berlin has made the cutest teenage goth ad since Kodak film taught my generation that cheerleaders and dudes in fishnet shirts could be friends. In this spot…

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