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Topic: Germany

This Crazy Supermarket Ad, Full of Cats, Will Give You a Big Cheshire Grin

Plus, it's 'good for all mankind'

Forget about next week's Cannes Lions. Check out all the crazy cats in this commercial for Netto, a German supermarket chain.  These 75 seconds of epic kitty cuteness take place in…

Ad of the Day: Can a Big, Soft, Naked Guy Get You to Splurge on This Mattress?

Muun's gentle giant

When Frank Künster isn't bouncing drunken rowdies out of the King Size bar in Berlin, he's moonlighting as a nude model for mattress retailer Muun, appearing in web and outdoor…

Ad of the Day: Smart Car Gives Lie Detector Tests to Drivers in Front of Their Loved Ones

To see if they're as 'open' as the Fortwo Cabriolet convertible

The Smart Fortwo Cabriolet is the only convertible in its class that has a roof that truly opens completely. And so, its drivers should be "open," too—at least according to…

Ad of the Day: How Ogilvy Berlin Fought Back After the Republishing of Hitler's Mein Kampf

Agency makes a competing book to combat resurgent racism amid refugee crisis

Adolf Hitler's notorious autobiography/fascist screed Mein Kampf (translation, My Struggle) was published in Germany this year for this first time since 1945—after the Bavarian government's copyright expired.  Predictably, its appearance caused…

Jeep Is Making Limited-Edition Mud Masks for Adventure-Deprived City Jeeps

Bringing the off-road to the on-roaders

Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50. And now comes a…

Mercedes-Benz's Hilariously Fun Fashion Week Ad Stars Michel Gaubert and His Mini-Me

Yes, Petit Michel is a puppet

Mercedes-Benz Fashion Week Berlin is upon us. And in keeping with the flourish and expense of the event, it would be natural to expect beautiful ads showcasing beautiful people in…

Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Inside the making of 'Dear Brother'

Talk about being your brother's keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion—delivering one of the most potent punch lines of the year. Two…

See the Dark and Controversial Christmas Ad From Germany That Has Everyone Talking

How far would you go for family time?

Here's a candidate for either the saddest, or the most ridiculous, Christmas ad of 2015. With help from Jung von Matt, which created its smashing "Supergeil" ad last year, German supermarket chain…

Drunkenly Claw Your Next Artistic Masterpiece on a Scratchable Bottle From Beck's

Better than peeling labels

Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the…

Why This Newspaper Ran an Issue With No Photos After Publishing a Disturbing Refugee Image

Editor: Shielding readers just makes 'the needy more invisible'

Few photos in recent memory have had the devastating emotional impact of last week's pictures showing a Syrian toddler drowned on a Turkish beach. Many news outlets were criticized for running…

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