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Topic: Germany

Mercedes-Benz's Hilariously Fun Fashion Week Ad Stars Michel Gaubert and His Mini-Me

Yes, Petit Michel is a puppet

Mercedes-Benz Fashion Week Berlin is upon us. And in keeping with the flourish and expense of the event, it would be natural to expect beautiful ads showcasing beautiful people in…

Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Inside the making of 'Dear Brother'

Talk about being your brother's keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion—delivering one of the most potent punch lines of the year. Two…

See the Dark and Controversial Christmas Ad From Germany That Has Everyone Talking

How far would you go for family time?

Here's a candidate for either the saddest, or the most ridiculous, Christmas ad of 2015. With help from Jung von Matt, which created its smashing "Supergeil" ad last year, German supermarket chain…

Drunkenly Claw Your Next Artistic Masterpiece on a Scratchable Bottle From Beck's

Better than peeling labels

Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the…

Why This Newspaper Ran an Issue With No Photos After Publishing a Disturbing Refugee Image

Editor: Shielding readers just makes 'the needy more invisible'

Few photos in recent memory have had the devastating emotional impact of last week's pictures showing a Syrian toddler drowned on a Turkish beach. Many news outlets were criticized for running…

Clothing Crackles With the Meaning of Life in These Excellent European Fabric Softener Ads

Love your laundry

Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion. Each of these four long-form ads from Grey…

Kids Swear Their Faces Off in This Uncomfortably Hilarious Ad for Smart Cars

What are you teaching your children?

Next up in our Kids Behaving Inappropriately series, BBDO Berlin got a bunch of children to yell extremely dirty words to make a point about Smart cars, and how they…

Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

Grey Germany uses wavelength visuals perfectly

CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive…

This Foot-Care Brand Made the First Magazine You Read With Your Feet

Put your toes to work

What better way to sell foot-care products than with an entire magazine for and about feet? Hansaplast, a Beiersdorf-owned band-aid brand, is launching a line of creams, deodorant and antiperspirant called…

Man Hunts for a Cherished Lost Possession in Hornbach's Latest Absurdly Epic Ad

Will he find it?

German DIY home-improvement brand Hornbach adds to its long list of advertising successes with this fun twist spot from Heimat Berlin. A man storms out of his house in a fit…

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