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Topic: Germany

This Foot-Care Brand Made the First Magazine You Read With Your Feet

Put your toes to work

What better way to sell foot-care products than with an entire magazine for and about feet? Hansaplast, a Beiersdorf-owned band-aid brand, is launching a line of creams, deodorant and antiperspirant called…

Man Hunts for a Cherished Lost Possession in Hornbach's Latest Absurdly Epic Ad

Will he find it?

German DIY home-improvement brand Hornbach adds to its long list of advertising successes with this fun twist spot from Heimat Berlin. A man storms out of his house in a fit…

Powerade's Fun 'Workout Billboards' Will Really Make You Sweat

Climbing wall, punching bag and more

Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy & Mather Berlin put you right to work. They're more like exercise installations…

Supermarket Surprises Shoppers by Playing 'Jingle Bells' Using the Checkout Scanners

Latest big hit from Edeka

Like it or not, you can't escape holiday cheer everywhere you go. Maybe you've already taken care of your shopping, too. But have you ever heard Christmas music coming from…

DHL Tests Drone Delivery in Germany

First drone authorized for regular use in Europe

German logistics company DHL plans to launch a small, pilotless aircraft Friday, which will ferry medicine to the small island of Juist off Germany's northwest coast, The New York Times…

Politico Will Launch a European Site

Partners with Axel Springer for the venture

Confirming months of speculation, Politico announced plans to produce a European edition. The news site is teaming with German media conglomerate Axel Springer in an equal partnership for the venture,…

Cutest Goth Ad Ever? It's Super Bleak, but You'll Be Smiling by the End

Alienation never felt so good

Ad agency Heimat in Berlin has made the cutest teenage goth ad since Kodak film taught my generation that cheerleaders and dudes in fishnet shirts could be friends. In this spot…

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever

Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter

Broke sports record with 35.6 million tweets

Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most…

Galactic Empire Turns Frankfurt Airport Into a Fully Armed, Operational Battle Station

Fan video stokes excitement for next Star Wars film

The Empire might not be running the galaxy anymore, but it seems to be doing a stellar job running an airport in Germany.  With more than 1 million views already (likely…

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