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Topic: Geri Wang

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ABC Dips a Toe Into the Programmatic Pool Partnership with FreeWheel furthers the cause of automated buying

While it executed all the expected dance moves, screening cut-downs of its fall series before letting late-night prankster Jimmy Kimmel off the leash for his annual Friar’s Club roast of…

May 13, 2014, 10:09 PM EDT

ABC Wraps Its Upfront Business, With Volume Down Slightly CPMs were up 7-8 percent, but net had fewer ratings points to sell

ABC has closed out the last of its upfront negotiations, concluding an arduous process that began 10 weeks ago. The network stuck to its guns throughout the summer bazaar, securing CPM…

August 1, 2013, 1:38 PM EDT

Turner Wraps Upfront Business; Broadcast Still in Motion Buyers are at the midway point with cable, while Big Four will be down in volume

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago. According to multiple sources,…

June 19, 2013, 5:49 PM EDT

Turner Halfway Through Upfront Deals; Fox Effectively Done Cable moves as broadcast makes painstaking progress

With much of the broadcast upfront market still unsettled—ABC and NBC are still ironing out their pricing strategies—some top-tier cable players have quietly begun piecing together deals with major agencies. Sources…

June 12, 2013, 1:16 PM EDT

Will ABC and Univision’s Cable News Channel Sell? Alphabet net to manage Fusion ad inventory in the near term

If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing,…

February 12, 2013, 3:25 PM EST

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