Topic: genome

Yahoo Maps Out Genome Ad Strategy

Audience buying platform seeks to help leverage data

Rough as the past year has been for Yahoo, one of the company’s more head-scratching moves may yet prove beneficial. Last November, Yahoo snatched up Interclick for $270 million, leaving…

Yahoo Banks on Its Data With Genome Audience Platform

First-party data trumps third party, says panel

Headlining Scott Thompson's legacy at Yahoo will probably be the swirl of events that led to his departure after only four months as CEO (though his resume may say otherwise).…