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Consolidation Is the Goal in Honda's Digital Review Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

January 8, 2014, 2:21 PM EST

New Nestlé USA Chief Looks for Efficiencies, Driving Sales Media, digital first to be reviewed

Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…

December 6, 2012, 6:55 PM EST

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