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Topic: Generation Z

Turner Says the Post-Millennial Generation Should Be Known as 'Plurals'

Yet another name idea for those born after 1997

Millennials are quickly becoming yesterday's news, and media companies are trying to figure out just what to call the next generation. Becomers? Founders? iGen? Post-Millennials? Those are just a few. And now…

Is Your Media Agency Operating at the Speed of Culture?

Planning will determine your future in the digital era

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is…

Still Obsessing Over Millennials? Here Are 6 Rules for Reaching Generation Z

Your next best customer

What CMO doesn't have millennial burnout? Tailoring the perfect marketing messages to today's young adults seems like it's been the marketing holy grail for years. The good news is that brands can…

This Gen Z Infographic Can Help Marketers Get Wise to the Future

Here come the social natives

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to…

The Tween Machine

She is influential and already knows more about technology than you ever will. And she has marketers in her sway

Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates…

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