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Topic: General Motors

Top 10 Auto Brands for Sprint Subscribers

Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

NatGeo's hit Brain Games

Killing Jesus Will Be 4 Hours Long With a Teleplay by the Writer of the Wild Bunch

NatGeo upfront features lots of renewals

Yes, the Bill O'Reilly book-based special to end all Bill O'Reilly book-based specials is too large for just one evening: the National Geographic Channel will air Killing Jesus (to be…

Chevy and AT&T Need Help Understanding All Their Data

Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

Blue Chippers Return to the Red Carpet

American Express, McDonald’s, Sprint spiff up for Oscars

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet. As first reported by Adweek, General Motors…

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year

Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

Chevy Paid $560 Million to Sponsor Manchester United, and Now It's Pulling Out of Europe

Did the automaker score an own goal?

Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the…

Kurt Unkel Is New Digital Chief at Team Detroit

Previously top VivaKi exec

Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources. Unkel was among the rising stars within Publicis…

Ford, Coca-Cola Return for Season 13 of American Idol

AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

Study: Facebook Ads Influence Car Shoppers Mid-Funnel

Research revs up social advertising narrative

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform…

Former GM Marketing Exec Jackson Joins Phelps

President at L.A. shop

Mike Jackson, a former vp of marketing and advertising for General Motors North America, is joining Phelps as president, a new position at the Los Angeles independent. In conjunction with that…

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