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Topic: General Motors

Cadillac Leaves Lowe for Publicis

Global account shift came after months of meetings

Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived. Three months after the holding company consolidated the business at Lowe Campbell Ewald, eliminating sister shop Hill Holliday…

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around…

Cadillac Will Move Its Global Headquarters From Detroit to NYC

Wants to be 'at the epicenter of sophisticated living'

In a move to bolster the Cadillac brand amid competition from European luxury rivals such as BMW, Jaguar and Mercedes, General Motors said it will open a new global headquarters…

Ad Spending Growth Declined in the Second Quarter

P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

Study: Buick, Chevy See Increase in Consumer Satisfaction

GM ads helped

While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet. The findings come from the American Customer Satisfaction Index…

ANA Is Assessing the Extent of Digital Ad Fraud

30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

Consumer Groups Claim That CarMax's Ads Are Deceptive

Urge F.T.C. to investigate

A coalition of 11 consumer groups is calling on the Federal Trade Commision to investigate CarMax for using deceptive advertising, writes Chistopher Jensen for The New York Times. The groups claim that…

Automaker Resorts to Hypnotizing Drivers (Yes, Really) to Make Them Like Its Cars

Opel makes you very sleepy

German automaker Opel isn't a household name in the U.S., but in Europe it is synonymous with "extremely boring car," "kinda lame" and "crap car." These are words straight from…

John Oliver's Parody Ad Skewers GM With Bleak Phrases From an Internal Memo

These cars totally aren't 'Kevorkianesque'

While it's true HBO is not an ad-supported network, Last Week Tonight's John Oliver made an exception Sunday, uttering the words rarely heard on the premium cable network: "We'll be…

TBS Primes the Pump for Its First Final Four

Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

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