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Topic: General Motors

Detroit Offices of Leo Burnett and DigitasLBi Will Merge Into Single Unit

Engage M-1 will serve General Motors

Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick. "After years working together…

Are Buick and GMC's Creative Accounts in Review?

RFP said to be circulating in an agency search

Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett…

The Oscars Is Still an All-Star Destination for Advertisers

Amex, Cadillac among brands paying record rates to be in the big show

Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers. The…

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

Leader of McCann's General Motors Account Will Take on Even Bigger Role

Bill Kolb named president, diversified agencies

Bill Kolb, the McCann Worldgroup rising star who has been overseeing all of the company's General Motors' business, has been promoted to president, diversified agencies, a new role where he'll…

At CES, General Motors Becomes First Automaker to Livestream on Facebook

Event rolled out the electric Chevy Bolt EV

If there's one "it" topic at the Consumer Electronics Show in Las Vegas this week, it's connected cars. And one of the country's biggest and oldest automakers—General Motors—is going all…

How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

GM-Lyft deal marks shift in competition

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving…

What Globally Ambitious Brands Can Learn From Manchester United's Marketing Playbook

Lessons from soccer's savvy ambassadors

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition. Over the…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

IMM Uses a Data-Driven Approach to Hone Its Creative for Clients

Digital shop even has an IBM super computer

Specs Who From left: Founder, CEO Adam Edelman; svp, ecd Kyle Taylor; svp, solutions Gina Lee; svp, strategy Zach Baze; COO Jeremy Leonard What Full-service digital agency Where Boulder, Colo. At the heart of…

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