General Motors | Adweek General Motors | Adweek
Advertisement

Topic: General Motors

Study: Buick, Chevy See Increase in Consumer Satisfaction GM ads helped

While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet. The findings come from the American Customer Satisfaction Index…

August 26, 2014, 3:48 PM EDT

ANA Is Assessing the Extent of Digital Ad Fraud 30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

July 14, 2014, 11:59 AM EDT

Consumer Groups Claim That CarMax's Ads Are Deceptive Urge F.T.C. to investigate

A coalition of 11 consumer groups is calling on the Federal Trade Commision to investigate CarMax for using deceptive advertising, writes Chistopher Jensen for The New York Times. The groups claim that…

June 25, 2014, 12:35 PM EDT

TBS Primes the Pump for Its First Final Four Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

April 4, 2014, 4:54 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Top 10 Auto Brands for Sprint Subscribers Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

March 25, 2014, 11:43 AM EDT

NatGeo's hit Brain Games
Killing Jesus Will Be 4 Hours Long With a Teleplay by the Writer of the Wild Bunch NatGeo upfront features lots of renewals

Yes, the Bill O'Reilly book-based special to end all Bill O'Reilly book-based specials is too large for just one evening: the National Geographic Channel will air Killing Jesus (to be…

March 19, 2014, 4:12 PM EDT

Chevy and AT&T Need Help Understanding All Their Data Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

March 18, 2014, 3:36 PM EDT

Blue Chippers Return to the Red Carpet American Express, McDonald’s, Sprint spiff up for Oscars

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet. As first reported by Adweek, General Motors…

February 6, 2014, 1:37 PM EST

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

February 2, 2014, 10:03 PM EST

Advertisement