Topic: General Motors
General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…
General Motors Canada and Orange, the French telecom giant, have partnered with Klout as the brands look to increase social media chatter around their respective products. GM has signed a one-year…
Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your March Madness brackets remain relatively unscathed at this early juncture. And while…
It's confirmed: McCann Worldgroup is taking over control of Commonwealth, the global joint venture created a year ago to work for General Motors' global Chevrolet business. Goodby, Silverstein & Partners…
GM's Cadillac may be on the move, though the automaker on Tuesday denied reports that it has decided to shift lead responsibilities for its advertising from Minneapolis-based Fallon to Detroit-based…
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…
IDEA: Four directors. Five vignettes. One brand new global positioning. A lot went into Commonwealth's 90-second launch spot for Chevrolet's "Find New Roads" campaign. And the finished film is a…
While 1-800-Flowers.com isn’t new to sinking cash into Facebook ads, the e-retailer is particularly sweet on the social network's mobile promos for Valentine's Day this year. For the past two…
A year ago, it would have been a bit of a stretch to declare Carat a U.S. media-buying powerhouse. But after the year Carat has just enjoyed, there’s no denying…
Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency. Prakken is leaving the shop after about…
