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Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month Are you #LuckyToBe?

Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people…

June 9, 2014, 10:50 AM EDT

General Mills Gleefully Mocks Study on Cereals Being Marketed to Children Mascots drawn to look down at kids? 'Absurd,' VP says

Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd." In an entertainingly…

April 5, 2014, 5:25 PM EDT

Cheerios Takes Home Dubious Honor of Most Hated Ad During the Golden Globes Dead grandma spot gets bombed

Twitter is a tough crowd during any high-profile live TV programming, when snark levels always spike. Cheerios learned that the hard way during the Golden Globe Awards on Sunday when…

January 13, 2014, 11:02 AM EST

Fiber One Helps Bring 'Total Eclipse' Back With a Vengeance 'Turn Around' ads hit just as diva homage goes viral

Who can argue that bombastic 1980s power ballad "Total Eclipse of the Heart" isn't the single greatest piece of music in human history? That's right: no one. Its appearance in…

August 15, 2013, 8:45 AM EDT

It's 2013, and People Are Still Getting Worked Up About Interracial Couples in Ads Cheerios spot gets cheers and jeers

It's another one of those things that shouldn't be a story but is—an ad from a major U.S. brand featuring an interracial couple and their daughter. You'd think this new…

May 30, 2013, 2:17 PM EDT

Lucky Charms Does Giant Bong Hit, Unleashes Auto-Tune Leprechaun TV spot inspired by viral video

What could be better than an Auto-Tune leprechaun singing about his magically delicious cereal? Nothing! This 15-second Lucky Charms ad, which mixes current commercial footage, vintage images and goofy-great vocal…

May 15, 2013, 11:37 AM EDT

Lucky the Leprechaun to Waldo the Wizard: The Evolution of Lucky Charms A look back for St. Patrick's Day

Leprechauns are creepy, whether they're starring in a horror movie or plastered on the front of a cereal box. There's no telling if that's why General Mills briefly tried another…

March 14, 2013, 12:25 PM EDT

Andy Richter Irrationally Afraid of Cheerios Man-Bee Free cereal tainted by terror in Funny or Die clip

Andy Richter can make any situation funny. Or so I thought until I watched "Scared of Bees," a Funny or Die clip that both promotes and spoofs Honey Nut Cheerios'…

August 3, 2012, 10:33 AM EDT

Preteen Human Larvae Prefer General Mills Fruit Snacks Saatchi ad could use a metamorphosis

I've soured on weird advertising for sweets because of this new spot for General Mills's fruit snacks via Saatchi & Saatchi in New York (and Biscuit Filmworks director Jeff Low).…

August 31, 2011, 8:29 AM EDT

Yoplait Lite Spot Pulled Over Eating-Disorder Concerns

General Mills has pulled this Yoplait Lite commercial after the National Eating Disorders Association voiced concerns that it could upset folks struggling with such issues. In the spot, an office…

June 16, 2011, 8:22 AM EDT