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Topic: General Mills

For Its First New Cereal in 15 Years, General Mills Makes Animals Our Food-Dispensing Overlords

And the agency? Walrus

Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years. Created by an agency with an appropriately beastly…

Trix Is Looking for a Real Live Silly Rabbit to Put on Its Boxes

Does your furry friend have what it takes?

Trix has a treat in store for rabbit fans. The General Mills cereal brand just launched #RealTrixRabbit, a competition to find one real live bunny to replace its iconic animated…

There's a 'Marshmallows Only' Version of Lucky Charms, and Biz Markie Wrote a Song About It

Or at least wrote new lyrics to 'Just a Friend'

If you were wondering what Biz Markie is up to these days, here's your answer. The brilliantly out-of-tune rapper and Yo Gabba Gabba beat-boxer is putting his chops to work promoting…

General Mills Will Introduce Gluten-Free Cheerios on the Emmys With This Very Sweet Ad

The product's story, from R&D to marketing

In early July, Cheerios started shipping gluten-free versions of five products. Now, the cereal brand has released an emotionally rich new ad from Saatchi & Saatchi, telling the story of…

Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions

HefeWheaties tallboys roll out

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton. "We were intrigued from…

Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch

A return to the '90s

Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy "The Tiny & The Tasty," a strange and silly soap-opera parody that casts…

Wheaties' Latest Champion Is a Trick-Shot Bowler From the '40s

Campy spots air on ESPN's PBA telecasts

Wheaties is cementing its status as the breakfast of old people with a blustery new campaign featuring 1948 footage of bowling star Andy Varipapa, who died more than 30 years…

Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month

Are you #LuckyToBe?

Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people…

General Mills Gleefully Mocks Study on Cereals Being Marketed to Children

Mascots drawn to look down at kids? 'Absurd,' VP says

Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd." In an entertainingly…

Cheerios Takes Home Dubious Honor of Most Hated Ad During the Golden Globes

Dead grandma spot gets bombed

Twitter is a tough crowd during any high-profile live TV programming, when snark levels always spike. Cheerios learned that the hard way during the Golden Globe Awards on Sunday when…

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