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Topic: General Mills

Ad of the Day: Old El Paso Brings Brits to Mexico for a Beautifully Shot Tour of Traditional Cuisine

Grey London shows where recipes were born

It's rare (and probably unprecedented) that we'd recommend watching 5-minute ads for pre-packaged Mexican food, but these are worth making an exception. In Grey London's first work as the lead agency…

Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions

HefeWheaties tallboys roll out

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton. "We were intrigued from…

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Spots show what it takes to get it all

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business. That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi &…

Here’s Why TLC Isn't Talking About the Duggars

Inside the network’s no-comment strategy

More than 19 days and counting. That's how long it's been (at press time) since TLC has publicly commented on the child molestation controversy that has enveloped the network and…

Ad of the Day: W+K Gets Yoplait Back in Touch With Its Adorable French Side

Less sugar, s'il vous plaît

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray! Two 30-second spots—Wieden + Kennedy's first work for the General Mills brand—use an unexpected…

Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch

A return to the '90s

Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy "The Tiny & The Tasty," a strange and silly soap-opera parody that casts…

Can Caitlyn Jenner Transition Into a Celebrity Brand Endorser?

Cosmetics, haircare, food—but probably not Wheaties

No sooner had Caitlyn Jenner shown her new self to the world via Vanity Fair yesterday than the question began popping up on social media: Should Wheaties put her back…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

This Is General Mills' First Big Media Review in 14 Years

Becomes the 20th marketer in 6 months to launch a media search

General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in…

The Duggars’ TLC Future Increasingly in Doubt as Advertisers Flee

Walgreens, General Mills among companies cutting ties

If TLC thought that the long Memorial Day holiday would make audiences—or advertisers—forget about its latest reality-show molestation controversy, then the network misjudged the severity of the situation almost as…

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