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Topic: General Mills

General Mills Scraps '100% Natural' Label After Multiple Lawsuits Repackaging Nature Valley granola bars

As the American food industry continues to debate what a "natural" ingredient really is, General Mills Inc. agreed to drop the term from boxes of Nature Valley granola bars and…

November 19, 2014, 5:28 PM EST

Brand of the Day: What Is Madeleine Albright Doing on the Wheaties Box? A different kind of champion

In case you missed it, Wheaties made a commemorative box with former Secretary of State Madeleine Albright on it. For the General Mills cereal, known as the "breakfast of champions,"…

October 22, 2014, 2:19 PM EDT

5 WPP Shops Will Now Handle Shopper Marketing for General Mills A few independent shops had handled the business previously

In shifting its shopper marketing efforts to WPP Group shops like Geometry, General Mills is consolidating business within a single holding company that previously had been scattered among a handful…

October 9, 2014, 3:51 PM EDT

Cheerios' Camille Gibson Champions Diversity 2014 Brand Genius winner for CPG/food

It’s not that Camille Gibson thinks people get sentimental about their breakfast cereal exactly—though she’s not averse to tugging at a few heartstrings to market Cheerios, one of the most…

September 29, 2014, 12:03 AM EDT

Cereal Sales Keep Declining, So Some Brands Try Nostalgia But it doesn't appear to be working

Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the…

September 11, 2014, 2:33 PM EDT

Does See-Through Packaging Really Boost Sales? Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

August 14, 2014, 11:31 AM EDT

Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month Are you #LuckyToBe?

Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people…

June 9, 2014, 10:50 AM EDT

Pulpo Media Debuts Data Platform for Hispanic Advertisers Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

May 6, 2014, 12:49 PM EDT

General Mills Gleefully Mocks Study on Cereals Being Marketed to Children Mascots drawn to look down at kids? 'Absurd,' VP says

Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd." In an entertainingly…

April 5, 2014, 5:25 PM EDT

Social Signals Guide CPG Product Development, Says General Mills Vet Gayle Fuguitt talks future and past

Gayle Fuguitt spent 32 years working on General Mills' consumer-packaged-goods prowess before switching executive gears to lead the Advertising Research Foundation in 2012. She took a break from getting ready…

March 21, 2014, 7:18 AM EDT

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