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Topic: General Mills

Why Esports May Be the Next Great Frontier for Marketers

Growing, diverse community craves live video

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again. Audiences…

How Star Wars' 5 Biggest Brand Partners Activated Around Rogue One

From TV spots to packaging to sweepstakes

For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, which is striving for a…

General Mills to Cut Hundreds of Jobs, Part With U.S. Marketing Chief Amid Sales Slump

Company will eliminate 400-600 positions globally

Today General Mills announced a new worldwide organizational restructure that will cut approximately 400-600 jobs in an effort to "maximize global scale." Among the positions eliminated are those of U.S. svp,…

General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work

Joan, Erich & Kallman and The Community get the nod

General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup. Joan, Erich & Kallman and The Community…

General Mills Picks 72andSunny and Redscout to Handle Its $700 Million U.S. Ad Business

The 2 units pitched as one partnership

General Mills has picked a unit comprised of both 72andSunny and innovation shop Redscout as its lead agency in the U.S. after an extended review. The second portion of the…

The Ad Industry Is Mediocre or Worse at Hiring Diverse Talent, Study Finds

4A's calls for more diversity at agencies

According to new data released by the American Association of Advertising Agencies, 74 percent of 4A's members surveyed feel agencies are either mediocre or worse when it comes to hiring…

CSO Imran Khan Explains Snapchat’s Rebrand to Snap Inc.

And reveals some interesting stats about the app's users

Under the newly created Snap Inc. corporate name, chief strategy officer Imran Khan revealed a couple of notable stats during his pitch today for advertisers at Advertising Week.  The CSO said…

The Jolly Green Giant Is Back and Coming to a Theater Near You

Deutsch launches teaser for brand icon's return

The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's…

Annie's Homegrown Sets Bunnies Loose in a Grocery Store for Shamelessly Cute Ad

Can you handle it?

Annie's Homegrown hops online with a campaign featuring bunnies. So many bunnies. Created by the Bell Shop, in-house agency for Annie's parent General Mills, the Facebook and Instagram push consists of…

Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

General Mills, Universal Pictures have tested scroll-based promos

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors. Today, the company is launching its first video…

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