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Topic: General Mills

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Spots show what it takes to get it all

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business. That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi &…

Here’s Why TLC Isn't Talking About the Duggars

Inside the network’s no-comment strategy

More than 19 days and counting. That's how long it's been (at press time) since TLC has publicly commented on the child molestation controversy that has enveloped the network and…

Ad of the Day: W+K Gets Yoplait Back in Touch With Its Adorable French Side

Less sugar, s'il vous plaît

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray! Two 30-second spots—Wieden + Kennedy's first work for the General Mills brand—use an unexpected…

Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch

A return to the '90s

Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy "The Tiny & The Tasty," a strange and silly soap-opera parody that casts…

Can Caitlyn Jenner Transition Into a Celebrity Brand Endorser?

Cosmetics, haircare, food—but probably not Wheaties

No sooner had Caitlyn Jenner shown her new self to the world via Vanity Fair yesterday than the question began popping up on social media: Should Wheaties put her back…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

This Is General Mills' First Big Media Review in 14 Years

Becomes the 20th marketer in 6 months to launch a media search

General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in…

The Duggars’ TLC Future Increasingly in Doubt as Advertisers Flee

Walgreens, General Mills among companies cutting ties

If TLC thought that the long Memorial Day holiday would make audiences—or advertisers—forget about its latest reality-show molestation controversy, then the network misjudged the severity of the situation almost as…

Fallon Has Found Its Chief Strategy Officer

Anette Lillegard fills vacancy left by Michael Fanuele

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy…

Wheaties' Latest Champion Is a Trick-Shot Bowler From the '40s

Campy spots air on ESPN's PBA telecasts

Wheaties is cementing its status as the breakfast of old people with a blustery new campaign featuring 1948 footage of bowling star Andy Varipapa, who died more than 30 years…

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