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Topic: General Mills

Fallon Has Found Its Chief Strategy Officer

Anette Lillegard fills vacancy left by Michael Fanuele

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy…

Wheaties' Latest Champion Is a Trick-Shot Bowler From the '40s

Campy spots air on ESPN's PBA telecasts

Wheaties is cementing its status as the breakfast of old people with a blustery new campaign featuring 1948 footage of bowling star Andy Varipapa, who died more than 30 years…

5 Cereals Twitter Users Are Desperate to Bring Back

French Toast Crunch is only the beginning

When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude. Ever since, the cereal has been consistently trending on Twitter. And…

General Mills Scraps '100% Natural' Label After Multiple Lawsuits

Repackaging Nature Valley granola bars

As the American food industry continues to debate what a "natural" ingredient really is, General Mills Inc. agreed to drop the term from boxes of Nature Valley granola bars and…

Brand of the Day: What Is Madeleine Albright Doing on the Wheaties Box?

A different kind of champion

In case you missed it, Wheaties made a commemorative box with former Secretary of State Madeleine Albright on it. For the General Mills cereal, known as the "breakfast of champions,"…

5 WPP Shops Will Now Handle Shopper Marketing for General Mills

A few independent shops had handled the business previously

In shifting its shopper marketing efforts to WPP Group shops like Geometry, General Mills is consolidating business within a single holding company that previously had been scattered among a handful…

Cheerios' Camille Gibson Champions Diversity

2014 Brand Genius winner for CPG/food

It’s not that Camille Gibson thinks people get sentimental about their breakfast cereal exactly—though she’s not averse to tugging at a few heartstrings to market Cheerios, one of the most…

Cereal Sales Keep Declining, So Some Brands Try Nostalgia

But it doesn't appear to be working

Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the…

Does See-Through Packaging Really Boost Sales?

Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month

Are you #LuckyToBe?

Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people…

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