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Topic: General Electric

Why Some Big Brands Are Starting to Produce Their Own Podcasts

Intercontinental Hotels, GE, Avion make hefty investments

Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during…

General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Brands are jumping into the new feature

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24…

Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of Change

Bold moves and big swings

  brightcove.createExperiences(); Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them…

Could This Meme-Minded Startup Be the 'Weather Channel for the Mobile Generation'?

Poncho claims it is and hopes to lure brands

Austin, Texas—With all the brands at South by Southwest Interactive, the conference seems like the place to be for startups in need of ad dollars.  With that in mind, digital weather…

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

Making co-op easy for retailers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and…

GE Names Wieden + Kennedy Veteran as Its First Chief Creative Officer

Andy Goldberg led advertising efforts since 2010

Today, General Electric became the latest company outside the ad agency world to name a chief creative officer, promoting top marketer Andy Goldberg to the position. Goldberg will report directly to…

Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time,…

To Compete in the Talent Wars, Brands 'Promote From Within'

And gear campaigns toward their own employees

Five years ago, BASF discovered it had an image problem—among its own people. Following a survey of 17,000 North American employees, the chemical manufacturer learned that many held surprisingly negative perceptions…

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