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Topic: General Electric

YouTube Invites Brands Into Its Partner Program Will provide the same tools, training and analytics as content companies

YouTube wants to take this "brands as publishers" thing to a whole new level. During a presentation at Cannes, the company announced that it plans to invite advertisers into its official Partner…

June 20, 2013, 12:25 PM EDT

Robots of the World Gather to Gaze Upon ... Something Pop culture cameos abound in GE's 'Brilliant Machines' ad

Warning! Warning! The robot casts of Forbidden Planet, Lost in Space, Knight Rider and more have finally assembled in the same spot for "Robots on the Move," part of GE's…

November 29, 2012, 8:01 AM EST

See Your Favorite Advertising People Get Blown Away in Super Slow Motion Wind portraits promote GE's holographic project

For Creative Week, GE and BBDO New York created a nifty holographic installation called "Throttle Up" that invites visitors to build a jet engine piece by piece. To promote it,…

May 9, 2012, 1:49 PM EDT

General Electric Joins Super Bowl Lineup With Pair of :45s BBDO crafts inspirational spots with employees

General Electric is jumping into this year's Super Bowl lineup with the two :45s below, focusing on GE employees and how the company helps keep the economy moving and other…

February 1, 2012, 6:32 PM EST

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