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Topic: General Electric

This Midsize Agency Says Long-Term Relationships Are Key to Better Work

Leads to detailed knowledge of clients' needs

Specs Who Chief strategy officer John Lane (l.), COO Tami Gaythwaite and founder, CEO Charles Long What Content marketing agency Where Raleigh, N.C. Centerline is an agency in it for the long haul. Founded…

Nest Isn't Just Smart and Sleek, But Funny Too, in First TV Ads

Device spots debut in time for holiday shopping

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc.…

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral

This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Did Vine Star Jerome Jarre Just Walk Out on $1 Million Ad Deal?

Tells world he's done selling out

It's like Michael Jordan retiring before ever actually signing with the Bulls. Jerome Jarre, a huge social video star, can't take it anymore and is leaving the ad game, just…

We Ask the Experts: Which Brands Are Killing It Right Now?

#AWXI attendees laud marketing peers

Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy,…

Honey Maid, GE and Quirky Explain What It Means to Be Fearless

Mondelez leaders call out unusual campaigns

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless. Front and center were the…

General Electric, Marriott and Condé Nast Weigh In on Digital Storytelling

Experiments on new platforms can pay off

As social media channels continue to grow, with mobile feeds dominating storytelling, brands like General Electric, Marriott and Condé Nast have had to work out the best way to position…

9 Women the NFL Should Consider for Next CMO

Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

Meet the Man Who Unlocked the Secrets of Mobile Marketing

Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

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