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Topic: General Electric

Nest Isn't Just Smart and Sleek, But Funny Too, in First TV Ads Device spots debut in time for holiday shopping

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc.…

November 13, 2014, 11:46 AM EST

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

November 11, 2014, 6:02 PM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Did Vine Star Jerome Jarre Just Walk Out on $1 Million Ad Deal? Tells world he's done selling out

It's like Michael Jordan retiring before ever actually signing with the Bulls. Jerome Jarre, a huge social video star, can't take it anymore and is leaving the ad game, just…

October 28, 2014, 11:27 AM EDT

We Ask the Experts: Which Brands Are Killing It Right Now? #AWXI attendees laud marketing peers

Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy,…

October 3, 2014, 7:00 AM EDT

Honey Maid, GE and Quirky Explain What It Means to Be Fearless Mondelez leaders call out unusual campaigns

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless. Front and center were the…

September 30, 2014, 1:14 PM EDT

General Electric, Marriott and Condé Nast Weigh In on Digital Storytelling Experiments on new platforms can pay off

As social media channels continue to grow, with mobile feeds dominating storytelling, brands like General Electric, Marriott and Condé Nast have had to work out the best way to position…

September 29, 2014, 6:21 PM EDT

9 Women the NFL Should Consider for Next CMO Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

September 17, 2014, 6:57 AM EDT

Meet the Man Who Unlocked the Secrets of Mobile Marketing Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

September 14, 2014, 7:31 PM EDT

Marketers Hope to Score Big With NFL Spots Here come the Football Ads

Are you ready for some football ads? Fall advertising campaigns are in full swing along with the new football season. As The New York Times reported, many new spots aired on…

September 8, 2014, 5:15 PM EDT

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