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Topic: Gender

How Brands Became the Most Powerful Advocates in Today's Battle for LGBT Equality

They're leading the charge for change, but will states concede?

This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against gay, lesbian and transgender residents. In addition to being lambasted by LGBT advocates,…

Girls Explain How Boobs, Menstruation and More Keep Them From Coding in Satirical Campaign

McCann takes a deadpan look at tech's gender gap

It should be obvious that your gender doesn't hinder your ability to code, yet women continue to face an uphill climb into tech careers thanks largely to unspoken stigmas against…

How My Gender Transition Helped Create a Path for Future Agency Employees

'Freedom really is the best policy'

It's time. It's hard to believe, but here I am. My boss, the managing director of Possible, Cincinnati, introduces me to a conference room full of my peers. I begin the…

It's Time for Marketing's 'Token Women' to Shatter the Glass Holding Others Down

We've broken through. Now let's make room for more

At this year's South by Southwest, I snuck into the back of a panel on bro culture called "Dude, Where's My Patriarchy?" On stage were four women on whom I…

Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

But real change starts at the top

It's been nearly a month since the 4A's Transformation conference, where, as many of you heard, read or experienced firsthand, the discourse about gender and diversity in the advertising industry…

Could Target's Move Away From Gender-Based Signs Kick-Start a Trend?

Yes, but not the one you think

Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be…

Google Just Made One of the Most Compelling Ads Yet About Gender Transition

Meet Jake, and the gym where he belonged

Transgender issues have been front-page news all summer, though brands have clearly had a hard time knowing what their role should be in the conversation. But now Google—one of the…

Masculinity Gets a Modern Makeover in Getty Images' Newest Stock Art Collection

Fatherhood goes beyond football

Stock photography is everywhere, and a lot of it reinforces traditional gender roles. But Getty Images partnered with Sheryl Sandberg's LeanIn.org last year to change that by creating a collection of…

I Transitioned 20 Years Ago. Here's What Marketers Need to Know About Gender Identity

Trans is now a key part of the cultural vocabulary

Recently I was filling out an online consumer survey. Under "gender," in addition to "male" and "female," there was a third option: "other." My first thought was, "Wow, that's progress."…

What's the Right Way to Market to Men? Join #AdweekChat to Share Your Opinions

Twitter chat begins at 2 p.m. ET Wednesday

Cleavage. Explosions. Crotch hits. When it comes to male-oriented marketing, most of the ads out there continue to fall back on decades-old cliches and low-brow humor. But there are signs of…

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