Topic: Gender

What's the Right Way to Market to Men? Join #AdweekChat to Share Your Opinions Twitter chat begins at 2 p.m. ET Wednesday

Cleavage. Explosions. Crotch hits. When it comes to male-oriented marketing, most of the ads out there continue to fall back on decades-old cliches and low-brow humor. But there are signs of…

September 9, 2014, 6:46 PM EDT

Blacks and Hispanics Are More Likely Than Whites to Use Twitter Graphic breakdown from Pew by age, gender, race

With fully 67 percent of Internet users on social networks, social media is an established mainstream activity. But while 67 percent of the online population uses Facebook, the demographic portrait…

March 6, 2013, 7:06 AM EST

Surprise: Male and Female Execs Are Held to Different Standards Gender stereotypes still apply

When it comes to judging leaders, gender stereotypes still hold true. The Center for Talent Innovation surveyed about 4,000 executives and found that while women bosses are held to a…

February 27, 2013, 6:25 AM EST

Swedish Toys R Us Catalog Tries to Blur Gender Roles Boys and girls finally share dolls, kitchens and Nerf guns

Roll your mind back to 2008, when we wrote about Sweden’s kerfluffle over allegedly sexist Lego advertising that showed a little girl in a pink room outfitted with ponies and…

November 30, 2012, 7:45 AM EST

Men Like Mobile Ads More Than Women But favorability stats for both sexes are low, per study

Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile. According to Millward Brown’s 2012 U.S. AdReaction…

November 27, 2012, 3:56 PM EST

What Does Tide Have Against Tomboys? P&G detergent ad slammed over gender issue

Tide's "Hoodies & Cargo Shorts" commercial is drawing fire around the Web. Some see it as a conformist piece of intolerance backing traditional gender norms for kids; some even call…

August 12, 2011, 9:37 AM EDT

Google+ Is a Boys' Club Three-quarters of all users are male

In the two weeks since Google+ first launched, the social networking site has amassed a user base of over 10 million people, Google CEO Larry Page said Thursday. And according…

July 15, 2011, 11:02 AM EDT