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Topic: Gender

Could Target's Move Away From Gender-Based Signs Kick-Start a Trend?

Yes, but not the one you think

Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be…

Google Just Made One of the Most Compelling Ads Yet About Gender Transition

Meet Jake, and the gym where he belonged

Transgender issues have been front-page news all summer, though brands have clearly had a hard time knowing what their role should be in the conversation. But now Google—one of the…

Masculinity Gets a Modern Makeover in Getty Images' Newest Stock Art Collection

Fatherhood goes beyond football

Stock photography is everywhere, and a lot of it reinforces traditional gender roles. But Getty Images partnered with Sheryl Sandberg's LeanIn.org last year to change that by creating a collection of…

I Transitioned 20 Years Ago. Here's What Marketers Need to Know About Gender Identity

Trans is now a key part of the cultural vocabulary

Recently I was filling out an online consumer survey. Under "gender," in addition to "male" and "female," there was a third option: "other." My first thought was, "Wow, that's progress."…

What's the Right Way to Market to Men? Join #AdweekChat to Share Your Opinions

Twitter chat begins at 2 p.m. ET Wednesday

Cleavage. Explosions. Crotch hits. When it comes to male-oriented marketing, most of the ads out there continue to fall back on decades-old cliches and low-brow humor. But there are signs of…

Blacks and Hispanics Are More Likely Than Whites to Use Twitter

Graphic breakdown from Pew by age, gender, race

With fully 67 percent of Internet users on social networks, social media is an established mainstream activity. But while 67 percent of the online population uses Facebook, the demographic portrait…

Surprise: Male and Female Execs Are Held to Different Standards

Gender stereotypes still apply

When it comes to judging leaders, gender stereotypes still hold true. The Center for Talent Innovation surveyed about 4,000 executives and found that while women bosses are held to a…

Swedish Toys R Us Catalog Tries to Blur Gender Roles

Boys and girls finally share dolls, kitchens and Nerf guns

Roll your mind back to 2008, when we wrote about Sweden’s kerfluffle over allegedly sexist Lego advertising that showed a little girl in a pink room outfitted with ponies and…

Men Like Mobile Ads More Than Women

But favorability stats for both sexes are low, per study

Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile. According to Millward Brown’s 2012 U.S. AdReaction…

What Does Tide Have Against Tomboys?

P&G detergent ad slammed over gender issue

Tide's "Hoodies & Cargo Shorts" commercial is drawing fire around the Web. Some see it as a conformist piece of intolerance backing traditional gender norms for kids; some even call…

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