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Topic: Gen Xers

To Rebrand for Generation Xers, TV Land Ditches Nostalgia

The network swaps traditional comedies for edgier fare

Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like…

Infographic: How Your Generation Influences the Way You Travel

Where millennials, boomers and Gen X will vacation this summer

Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both…

6 Generational Traits Millennials Can Work on to Stop Perception Problems

Old-timers provide feedback

Hardly a day goes by without a new missive on the apparently troubling task of teaching, managing or marketing to millennials. Our elders—including many on this week's Adweek Power List—are…

Infographic: See Which Devices Your Target Audience Is Using

Millennial, Gen X and boomer consumers on their preferred digital

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most…

Millionaires' Perceptions of Wealth Skew by Age

More than 20 million people have very fat wallets

What does a million bucks buy you? Millennials may find it brings with it a sense of optimism and the financial freedom to spend more freely. If you're a baby…

Data Points: Two-Screen Viewing

Tablet owners often multi-task while on their devices, especially while watching TV

Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all…

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