Gen Xers | Adweek
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Topic: Gen Xers

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Data Points: Two-Screen Viewing Tablet owners often multi-task while on their devices, especially while watching TV

Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all…

November 7, 2012, 7:13 AM EST

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