Topic: Geico

NBA to play H-O-R-S-E, but call it G-E-I-C-O

This is just idiotic. USA Today is reporting that the NBA is organizing its first H-O-R-S-E contest for All-Star Weekend on Feb. 13-15. Only it's not calling it H-O-R-S-E.…

February 6, 2009, 3:31 PM EST

Geico's Kash rears his ugly head once again

Geico's much-maligned inanimate wad of bills, known as "Kash," returns in these two new spots by The Martin Agency. In the ad above, the banknotes briefly flutter in the breeze.…

January 6, 2009, 3:43 PM EST

Geico's new mascot doesn't quite stack up

So, it's come to this. Forget about the caveman and the gecko. Geico has introduced a new commercial character that requires no budget for actors, makeup, animation or voice…

December 8, 2008, 8:45 AM EST

Geico's cavemen find more time for tennis

Like all actors from canceled sitcoms, Geico's cavemen have quietly retreated to commercials. One new spot shows our hirsute hero, who rather resembles Björn Borg circa 1980, playing a tennis…

August 7, 2008, 8:22 AM EDT

Mrs. Butterworth in full-speed selling mode

It was about a year ago that Merkley brought Mrs. Butterworth out of semi-retirement and back into commercials after a decade away. Now, she’s moving on to other brands,…

March 24, 2008, 8:53 AM EDT

Must be a brand opportunity here for Geico

He spins a good yarn, but his tail is key. —Posted by Mark Dolliver

March 19, 2008, 10:41 AM EDT

Cavemen pre-emptively flipping off critics

Three cavemen, apparently from ABC’s Cavemen sitcom (based on the Geico ads), were photographed in L.A. this week looking more aggrieved than usual—and more hostile as well. Perhaps the…

August 24, 2007, 10:57 AM EDT

Ways to save ABC’s ‘Cavemen’ from itself

In May, the pilot episode of Cavemen, the ABC sitcom based on Geico’s ad campaign, was proclaimed “astoundingly awful.” So it’s no surprise that Cavemen now ranks among the highest-rated…

August 8, 2007, 10:40 AM EDT

Sneak peek at ‘Cavemen’ not encouraging

Bill at Make the Logo Bigger has unearthed a clip of ABC’s new sitcom Cavemen, based on the Geico commercials, and wonders if the series could make history by…

May 21, 2007, 2:49 PM EDT

Cavemen pilot called ‘astoundingly awful’

Ain’t It Cool News has posted the first seat-of-the-pants review of ABC’s sitcom Cavemen, adapted from Geico’s ad campaign. And the news isn’t great. Derek Flint, who sat through the…

May 3, 2007, 4:50 PM EDT