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Topic: Geico

Geico Makes the Perfect Ad for Hump Day

Guess what day it is?!

Here is Geico's latest commercial from The Martin Agency. Uploaded on hump day, it's all about hump day. And it stars a certain mammal that hails from the Middle East…

How a Martin Agency Duo Created the Geico Gecko Book

A year in the works, 'You're Only Human' came out this week

Behind every successful gecko is a sharp creative team, and the Geico Gecko is no exception. The green ad critter’s first book, released this week by Workman Publishing, was created…

Pillsbury Doughboy Gigglingly Crashes Geico Ad

What's he happier than?

Hey, the Pillsbury Doughboy appears in The Martin Agency's latest "Happier Than … " commercial for Geico. I thought he'd done so a while back, but it turns out that…

Maxwell the Pig Is Pulled Over by Police in Latest Geico Ad

Put your hooves where I can see them

Maxwell the Geico spokespig gets rolled by the 5-0 in this ad by The Martin Agency for the company's new digital insurance ID cards. Call me paranoid, but I would…

Geico's Gecko Writes a Book About the Human Condition

Martin Agency helps lizard organize his thoughts

He's renowned for his 30-second bites of wisdom. Now, Geico's gecko is getting ready to expand upon his reptilian thoughts about the human condition in a new book, You're Only…

Let It Bleed: UFC Is Big Business for Fox

Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

Puppy Bowl Now Mastiff-sized

With ratings soaring, Animal Planet can leverage its dog-tastic counterprogramming event with new advertisers

Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…

Geico TV Ad Spoofs 'Portlandia' Skit

Horizon and Martin Agency customize spot for cable show

During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing…

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