Advertisement

Topic: Geico

Geico's Gecko Writes a Book About the Human Condition Martin Agency helps lizard organize his thoughts

He's renowned for his 30-second bites of wisdom. Now, Geico's gecko is getting ready to expand upon his reptilian thoughts about the human condition in a new book, You're Only…

February 8, 2013, 10:22 AM EST

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

Puppy Bowl Now Mastiff-sized With ratings soaring, Animal Planet can leverage its dog-tastic counterprogramming event with new advertisers

Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…

January 22, 2013, 5:36 AM EST

Geico TV Ad Spoofs 'Portlandia' Skit Horizon and Martin Agency customize spot for cable show

During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing…

January 11, 2013, 10:08 AM EST

Top 10 Commercials of the Week: Dec. 28 - Jan. 4 Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

January 4, 2013, 10:07 AM EST

When Pigs Fly: Geico Brings Back Maxwell for Airplane Ad New spot pushes insurance app

Maxwell the talking pig returns in an amusingly twisted tale (tail?) from The Martin Agency and Geico. The oinker uses the company's smartphone app to pay his insurance bill while…

December 31, 2012, 9:38 AM EST

RedZone Scores TD With Fans The NFL Network's 'crack' channel draws viewers by making an end-run around ads

Like a pulling guard smashing his way through summer blocking drills, the commercials just keep exploding off the line of scrimmage. Pop pop pop, hit and get hit—they are relentless…

October 15, 2012, 12:02 AM EDT

Radio Disney Snags Bratz Toymaker, Geico for 'N.B.T.' Music show incorporates multiplatform elements with Disney Channel

Over chicken and potatoes at New York's Edison Ballroom on Thursday afternoon, media folks heard a presentation by an entertainment giant in a field that doesn't have much room left…

October 1, 2012, 8:50 PM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Advertisement