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Topic: Geico

How a Martin Agency Duo Created the Geico Gecko Book

A year in the works, 'You're Only Human' came out this week

Behind every successful gecko is a sharp creative team, and the Geico Gecko is no exception. The green ad critter’s first book, released this week by Workman Publishing, was created…

Let It Bleed: UFC Is Big Business for Fox

Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

Puppy Bowl Now Mastiff-sized

With ratings soaring, Animal Planet can leverage its dog-tastic counterprogramming event with new advertisers

Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…

Geico TV Ad Spoofs 'Portlandia' Skit

Horizon and Martin Agency customize spot for cable show

During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing…

Top 10 Commercials of the Week: Dec. 28 - Jan. 4

Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

RedZone Scores TD With Fans

The NFL Network's 'crack' channel draws viewers by making an end-run around ads

Like a pulling guard smashing his way through summer blocking drills, the commercials just keep exploding off the line of scrimmage. Pop pop pop, hit and get hit—they are relentless…

Radio Disney Snags Bratz Toymaker, Geico for 'N.B.T.'

Music show incorporates multiplatform elements with Disney Channel

Over chicken and potatoes at New York's Edison Ballroom on Thursday afternoon, media folks heard a presentation by an entertainment giant in a field that doesn't have much room left…

Top 10 Commercials of the Week: Aug. 24-31

These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

Ad of the Day: Geico

Eddie Money falls short of paradise, but The Martin Agency's 'Happier Than' spots generally do the trick

The lyrics to Eddie Money's 1977 song "Two Tickets to Paradise" sound a lot like a promo for a Club Med sweepstakes. But it's car-insurance brand Geico that dug up…

Fox Sports Scores With Soccer

Sells out UEFA Champions League Final in record time

Fox sold out its ad inventory for the UEFA Champions League Final in record time, clearing the decks a good six weeks before Chelsea and Bayern Munich will square off…

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