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Topic: Geico

Geico's Talking Pig Runs for Mayor of 'Portlandia'

#Maxwell4Mayor debuts over the weekend

Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit. Now they want to take the talking…

Horizon Bolsters Branded Content Offering With Robert Friedman Deal

Launches joint venture with Bungalow Media + Entertainment

Horizon Media is partnering with industry veteran Robert Friedman to beef up its branded content offering. The independent media agency and Friedman's new content development and production company, Bungalow Media +…

Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day

Martin's fun new cinema spot

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a…

Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots

Martin's glass is half full

I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban…

Topsy's Social Data Now Includes the Very First Tweets

Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

Ad of the Day: Geico

You know the 'Fifteen minutes' line by heart, but did you also know…

Must be nice to have pummeled your audience with enough advertising that they think of your pitch as literally common knowledge. That's the enviable position Geico finds itself in, as it…

How a Martin Agency Duo Created the Geico Gecko Book

A year in the works, 'You're Only Human' came out this week

Behind every successful gecko is a sharp creative team, and the Geico Gecko is no exception. The green ad critter’s first book, released this week by Workman Publishing, was created…

Let It Bleed: UFC Is Big Business for Fox

Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

Puppy Bowl Now Mastiff-sized

With ratings soaring, Animal Planet can leverage its dog-tastic counterprogramming event with new advertisers

Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…

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