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Topic: Geico

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

Puppy Bowl Now Mastiff-sized With ratings soaring, Animal Planet can leverage its dog-tastic counterprogramming event with new advertisers

Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…

January 22, 2013, 5:36 AM EST

Geico TV Ad Spoofs 'Portlandia' Skit Horizon and Martin Agency customize spot for cable show

During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing…

January 11, 2013, 10:08 AM EST

Top 10 Commercials of the Week: Dec. 28 - Jan. 4 Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

January 4, 2013, 10:07 AM EST

RedZone Scores TD With Fans The NFL Network's 'crack' channel draws viewers by making an end-run around ads

Like a pulling guard smashing his way through summer blocking drills, the commercials just keep exploding off the line of scrimmage. Pop pop pop, hit and get hit—they are relentless…

October 15, 2012, 12:02 AM EDT

Radio Disney Snags Bratz Toymaker, Geico for 'N.B.T.' Music show incorporates multiplatform elements with Disney Channel

Over chicken and potatoes at New York's Edison Ballroom on Thursday afternoon, media folks heard a presentation by an entertainment giant in a field that doesn't have much room left…

October 1, 2012, 8:50 PM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Ad of the Day: Geico Eddie Money falls short of paradise, but The Martin Agency's 'Happier Than' spots generally do the trick

The lyrics to Eddie Money's 1977 song "Two Tickets to Paradise" sound a lot like a promo for a Club Med sweepstakes. But it's car-insurance brand Geico that dug up…

August 28, 2012, 2:36 PM EDT

Fox Sports Scores With Soccer Sells out UEFA Champions League Final in record time

Fox sold out its ad inventory for the UEFA Champions League Final in record time, clearing the decks a good six weeks before Chelsea and Bayern Munich will square off…

May 10, 2012, 6:27 PM EDT

Want to Skip Those Veloster Pre-Roll Ads? What's It Worth to You? SpotXchange bows SkipIt, a service that allows users to bypass an ad for a small fee

You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a company…

April 2, 2012, 10:12 AM EDT

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