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Topic: Geico

Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play

Revenue expected to exceed $10 million this year

In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander…

Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup

Ms. Brown, the gecko and a surprise guest

Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much…

Geico's Talking Pig Runs for Mayor of 'Portlandia'

#Maxwell4Mayor debuts over the weekend

Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit. Now they want to take the talking…

Horizon Bolsters Branded Content Offering With Robert Friedman Deal

Launches joint venture with Bungalow Media + Entertainment

Horizon Media is partnering with industry veteran Robert Friedman to beef up its branded content offering. The independent media agency and Friedman's new content development and production company, Bungalow Media +…

Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day

Martin's fun new cinema spot

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a…

Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots

Martin's glass is half full

I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban…

Topsy's Social Data Now Includes the Very First Tweets

Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

Ad of the Day: Geico

You know the 'Fifteen minutes' line by heart, but did you also know…

Must be nice to have pummeled your audience with enough advertising that they think of your pitch as literally common knowledge. That's the enviable position Geico finds itself in, as it…

How a Martin Agency Duo Created the Geico Gecko Book

A year in the works, 'You're Only Human' came out this week

Behind every successful gecko is a sharp creative team, and the Geico Gecko is no exception. The green ad critter’s first book, released this week by Workman Publishing, was created…

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