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Topic: Geico

3 Things Kiss Taught Me About Marketing

Iconic band knew how to rock brand storytelling

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face…

Copywriter Behind Geico's 'Unskippable' Joins TBWA\Chiat\Day as Its Newest Creative Leader

Wade Alger named ecd

TBWA\Chiat\Day has poached a veteran copywriter and co-leader of The Martin Agency's Geico account to help grow its New York creative department. Wade Alger spent the past eight years with the…

Ad of the Day: Marco Polo Struggles With His Own Pool Game in Geico's New Campaign

Martin Agency debuts 'It's Not Surprising' work

One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the…

A Creative Leader From Martin Agency Has Moved to Erwin Penland

Mike Lear will work on clients like Denny's, L.L.Bean

Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear…

Fred Armisen Can't Keep Quiet in Portlandia Web Series for Subaru

'Talkative Driver' is next step in longtime brand partnership

Portlandia creators and stars Fred Armisen and Carrie Brownstein have teamed up with longtime partner Subaru for a four-part Web series tied to their hit IFC show. In "Talkative Driver,"…

Ad of the Day: Geico Expands Its Brocabulary to Sell Brotastic Brosurance

Martin spins off 'Flextacular' spot into '80s-style bonus clips

Bro bro bro bro BRO! That word will be lodged in your brain but good thanks to its unholy repetition in The Martin Agency's latest work for Geico. A 30-second "Flextacular"…

Ad of the Day: Geico's New Mom Character Is So Good, They Couldn't Do Just One Spot

Cindy Drummond gives Martin plenty of material

In The Martin Agency's latest "It's What You Do" ad for Geico, a James Bond-style super-spy takes an unexpected phone call that severely cramps his style just as the bad…

6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015

How to turn an annoying format on its head

Few ad units have the ability to annoy consumers the way preroll does. For many viewers, it's just a matter of counting down the seconds until it's over. But 2015 provided…

How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad

Inside The Martin Agency's 'Unskippable' work for Geico

Everything was in place to shoot something special. Geico CMO Ted Ward liked the idea so much, he had approved it immediately. ("We didn't pass this one by anybody," he would…

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

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