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Topic: Geico

Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically Unskippable Those first five seconds are key

Viewership rates for YouTube preroll ads are generally poor. Part of the problem is, very few marketers specifically tailor ads to preroll—they prefer simply to run their TV spots unchanged.…

March 2, 2015, 12:24 PM EST

Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up Terraboost Media saw usage increase as much as 650%

Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm. But…

February 24, 2015, 9:00 PM EST

Salt-N-Pepa Finds a Whole New Generation of Fans '90s icons talk about how an ad put them back in the Zeitgeist

No '90s playlist would be complete without such Salt-N-Pepa hits as "Shoop," "Whatta Man" and "Let's Talk About Sex." A slightly earlier hit, "Push It," was appropriated by insurer Geico…

February 23, 2015, 12:00 AM EST

Ad of the Day: It's Hump Day All Over Again in Geico's New Commercial Classic spot has unforeseen repercussions

Spoofing your own ads. It's what you do. The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising…

December 22, 2014, 11:34 AM EST

Salt-N-Pepa Tell Football Players and Pregnant Ladies to Push It for Geico Push it real good

If you're excited by rumors of a Salt-N-Pepa reunion album, you'll thoroughly enjoy this Geico ad where Salt, Pepa and DJ Spinderella don their famous jackets and tell everybody to…

December 8, 2014, 9:47 AM EST

After You See This Virtual Tour of Horizon Media, You Might Want to Work There Agency has a theater and yoga studio

At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year. It's also home to Horizon Media—one of…

December 2, 2014, 11:59 AM EST

Stephen Colbert's 5 Funniest Lines as Emcee of the Ad Council Dinner A public service for the industry

FedEx CEO Fred Smith was ostensibly the main man at the Ad Council's annual fundraising dinner on Wednesday night, but it can be hard even for the winner of a…

November 20, 2014, 6:19 AM EST

Teens in Horror Movie Make the Stupidest Decisions in Amusing Geico Ad 'It's what you do,' says new campaign

Geico introduces its latest advertising theme, "It's what you do," in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween. Much like the insurer's "Did…

September 30, 2014, 11:46 AM EDT

Study: Display Ads Trump TV at Brand Awareness for Insurers Nine times greater, per RocketFuel

Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising…

August 20, 2014, 3:09 PM EDT

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

June 25, 2014, 3:33 PM EDT

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