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Topic: Geico

Stephen Colbert's 5 Funniest Lines as Emcee of the Ad Council Dinner A public service for the industry

FedEx CEO Fred Smith was ostensibly the main man at the Ad Council's annual fundraising dinner on Wednesday night, but it can be hard even for the winner of a…

November 20, 2014, 6:19 AM EST

Teens in Horror Movie Make the Stupidest Decisions in Amusing Geico Ad 'It's what you do,' says new campaign

Geico introduces its latest advertising theme, "It's what you do," in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween. Much like the insurer's "Did…

September 30, 2014, 11:46 AM EDT

Study: Display Ads Trump TV at Brand Awareness for Insurers Nine times greater, per RocketFuel

Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising…

August 20, 2014, 3:09 PM EDT

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

June 25, 2014, 3:33 PM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

New Technology Allows Brands to Bypass Agencies First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

June 10, 2014, 10:07 AM EDT

Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play Revenue expected to exceed $10 million this year

In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander…

April 8, 2014, 6:05 AM EDT

Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup Ms. Brown, the gecko and a surprise guest

Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much…

March 5, 2014, 10:05 AM EST

Geico's Talking Pig Runs for Mayor of 'Portlandia' #Maxwell4Mayor debuts over the weekend

Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit. Now they want to take the talking…

March 3, 2014, 5:38 PM EST

The 10 Most Watched Ads on YouTube in 2013 These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

December 11, 2013, 8:18 AM EST

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