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Topic: Geico

Geico 'Unskippable' and Leica '100' Both Win Grand Prix Awards in Film at Cannes

Always 'Like a Girl' wins gold, narrowly missing top prize

CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative preroll ad for Geico by The Martin Agency each won a Grand Prix…

Dora the Explorer Is a Dream-Crushing Buzzkill in Geico's Excellent New Ad

Hey, it's what she does

Geico's "It's What You Do" campaign, while mildly amusing, hasn't produced any true gems—until now. While it would be nice not to spoil the ending of the Antarctic ad below, Geico…

Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically Unskippable

Those first five seconds are key

Viewership rates for YouTube preroll ads are generally poor. Part of the problem is, very few marketers specifically tailor ads to preroll—they prefer simply to run their TV spots unchanged.…

Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up

Terraboost Media saw usage increase as much as 650%

Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm. But…

Salt-N-Pepa Finds a Whole New Generation of Fans

'90s icons talk about how an ad put them back in the Zeitgeist

No '90s playlist would be complete without such Salt-N-Pepa hits as "Shoop," "Whatta Man" and "Let's Talk About Sex." A slightly earlier hit, "Push It," was appropriated by insurer Geico…

Ad of the Day: It's Hump Day All Over Again in Geico's New Commercial

Classic spot has unforeseen repercussions

Spoofing your own ads. It's what you do. The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising…

Salt-N-Pepa Tell Football Players and Pregnant Ladies to Push It for Geico

Push it real good

If you're excited by rumors of a Salt-N-Pepa reunion album, you'll thoroughly enjoy this Geico ad where Salt, Pepa and DJ Spinderella don their famous jackets and tell everybody to…

After You See This Virtual Tour of Horizon Media, You Might Want to Work There

Agency has a theater and yoga studio

At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year. It's also home to Horizon Media—one of…

Stephen Colbert's 5 Funniest Lines as Emcee of the Ad Council Dinner

A public service for the industry

FedEx CEO Fred Smith was ostensibly the main man at the Ad Council's annual fundraising dinner on Wednesday night, but it can be hard even for the winner of a…

Teens in Horror Movie Make the Stupidest Decisions in Amusing Geico Ad

'It's what you do,' says new campaign

Geico introduces its latest advertising theme, "It's what you do," in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween. Much like the insurer's "Did…

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