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Topic: Geico

This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love

The Martin Agency earns Adweek Arc Award

We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a…

3 Things Kiss Taught Me About Marketing

Iconic band knew how to rock brand storytelling

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face…

Copywriter Behind Geico's 'Unskippable' Joins TBWA\Chiat\Day as Its Newest Creative Leader

Wade Alger named ecd

TBWA\Chiat\Day has poached a veteran copywriter and co-leader of The Martin Agency's Geico account to help grow its New York creative department. Wade Alger spent the past eight years with the…

The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online

The Martin Agency dreams up Raccookin'

Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in…

Geico Created a Quirky Web Series Made Just for Esports Fans

Featuring Team SoloMid

Everybody's trying to get in with an esports team ... even Geico.  In an unexpected web series released in August, Geico-sponsored Team SoloMid (TSM) have moved into a new neighborhood. Convinced…

Ice T Talks Lemonade for Geico, and the TV Spot Isn't Even the Best Part

Rapper punts 'the milk of the lemons'

Geico has tapped Ice T as the latest cameo in its ongoing "It's Not Surprising" campaign. And while that may be a surprising follow-up to guys like Marco Polo, he breathes comical…

Ad of the Day: Marco Polo Struggles With His Own Pool Game in Geico's New Campaign

Martin Agency debuts 'It's Not Surprising' work

One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the…

Geico's Latest Crazy Talking Animal Is a Shady Alligator With Tiny Arms

It's what he does (or rather, doesn't do)

It turns out there are advantages to being an alligator, like dodging the check when eating out with friends because your arms are just too short to reach it.  That's the…

Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to See More

The Martin Agency's follow-up to 'Unskippable'

Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign,…

A Creative Leader From Martin Agency Has Moved to Erwin Penland

Mike Lear will work on clients like Denny's, L.L.Bean

Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear…

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