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Topic: Geico

Geico Created a Quirky Web Series Made Just for Esports Fans

Featuring Team SoloMid

Everybody's trying to get in with an esports team ... even Geico.  In an unexpected web series released in August, Geico-sponsored Team SoloMid (TSM) have moved into a new neighborhood. Convinced…

Ice T Talks Lemonade for Geico, and the TV Spot Isn't Even the Best Part

Rapper punts 'the milk of the lemons'

Geico has tapped Ice T as the latest cameo in its ongoing "It's Not Surprising" campaign. And while that may be a surprising follow-up to guys like Marco Polo, he breathes comical…

Ad of the Day: Marco Polo Struggles With His Own Pool Game in Geico's New Campaign

Martin Agency debuts 'It's Not Surprising' work

One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the…

Geico's Latest Crazy Talking Animal Is a Shady Alligator With Tiny Arms

It's what he does (or rather, doesn't do)

It turns out there are advantages to being an alligator, like dodging the check when eating out with friends because your arms are just too short to reach it.  That's the…

Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to See More

The Martin Agency's follow-up to 'Unskippable'

Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign,…

A Creative Leader From Martin Agency Has Moved to Erwin Penland

Mike Lear will work on clients like Denny's, L.L.Bean

Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear…

Fred Armisen Can't Keep Quiet in Portlandia Web Series for Subaru

'Talkative Driver' is next step in longtime brand partnership

Portlandia creators and stars Fred Armisen and Carrie Brownstein have teamed up with longtime partner Subaru for a four-part Web series tied to their hit IFC show. In "Talkative Driver,"…

Ad of the Day: Geico Expands Its Brocabulary to Sell Brotastic Brosurance

Martin spins off 'Flextacular' spot into '80s-style bonus clips

Bro bro bro bro BRO! That word will be lodged in your brain but good thanks to its unholy repetition in The Martin Agency's latest work for Geico. A 30-second "Flextacular"…

Ad of the Day: Geico's New Mom Character Is So Good, They Couldn't Do Just One Spot

Cindy Drummond gives Martin plenty of material

In The Martin Agency's latest "It's What You Do" ad for Geico, a James Bond-style super-spy takes an unexpected phone call that severely cramps his style just as the bad…

6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015

How to turn an annoying format on its head

Few ad units have the ability to annoy consumers the way preroll does. For many viewers, it's just a matter of counting down the seconds until it's over. But 2015 provided…

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