Gears of War | Adweek Gears of War | Adweek

Topic: Gears of War

The Spot: War's Endgame The Xbox franchise that changed everything tweaks the formula for its third and final trailer

GENESIS: The Xbox third-person shooter Gears of War, from Epic Games, reinvented video-game advertising. While most war-game ads put hard-driving music over cutscene montages, the trailers for the first two…

September 13, 2011, 6:45 AM EDT