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Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

May 12, 2013, 11:22 PM EDT

Some B-to-B Brands Make Strides in Social Media Still lag their consumer cousins, though

It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a…

April 29, 2013, 10:06 PM EDT

Agent Smith From The Matrix Takes a Shine to GE's Brilliant Machines Sentient computer program likes what he sees

Hey, what better way for GE to tout its "brilliant machines" designed for the healthcare sector than to show Agent Smith, the villainous sentient AI from The Matrix, stalking the…

April 15, 2013, 8:29 AM EDT

NBC News Turns Big Flipboard Presence Into Ad Sales GE promos launch on the mobile app

About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.…

April 15, 2013, 7:01 AM EDT

Top 10 Commercials of the Week: Nov. 30 - Dec. 7 Internet Explorer trolls itself, Santas go surfing, and GE gets the robots moving

This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will have…

December 7, 2012, 10:04 AM EST

New Model Agency: Sub Rosa CEO Michael Ventura explains life under the rose

October 10, 2012, 1:19 PM EDT

Faces of Advertising Week Some of the biggest, boldest personalities in brand marketing popped into Adweek's photo studio

As part of Adweek's ongoing Pop-Up Photo Studio presence at key industry events, digital design director Alfred Maskeroni and design director Carol Wells last week set up shop at Advertising…

October 8, 2012, 12:02 AM EDT

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