Ge | Adweek
Advertisement

Topic: Ge

Which Big Brands Are Courting the Maker Movement, and Why From Levi’s to Home Depot

To pack more wallop among the denim-and-leather set, Levi's is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War…

March 17, 2014, 6:11 AM EDT

GE Gazes at Its Wondrous Inventions Through the Eyes of a Child Inside BBDO's lovely ad

IDEA: Here's one little girl who's going to lose her mind on Take Your Daughter to Work Day. The 6-year-old narrator of GE's striking new 60-second ad weaves fantastical stories…

February 20, 2014, 11:37 AM EST

GE Makes the Most Hypnotically Pulsating Video Ever About Intermodal Freight Transport Boring no more

You may not have known that shipping containers can dance. To promote GE Transportation, agency The Barbarian Group teamed up with Reuben Wu of British electronic band Ladytron to create a…

December 18, 2013, 8:36 AM EST

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Sophie Kelly Becomes CEO of The Barbarian Group Co-founder Benjamin Palmer takes chairman role

Sophie Kelly, previously president of The Barbarian Group, is taking the reins of the digital agency as its new CEO. Benjamin Palmer, who co-founded the agency in 2001 and has been…

October 21, 2013, 12:55 PM EDT

GE Gets 30% Better Returns Through Smart Content Marketing CMO Beth Comstock on her brand's five-year comeback

General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback? "We've done some research…

October 4, 2013, 8:12 PM EDT

Adweek's Top 10 Commercials of the Week Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

September 13, 2013, 8:59 AM EDT

Ad of the Day: GE's Latest Brilliant Machine Is a Very Familiar DeLorean Michael J. Fox voices BBDO's latest

General Electric's technology is making time travel easier. Kind of. Not really. Still, that hasn't stopped the brand from making a new ad based on Back to the Future. The spot,…

September 10, 2013, 12:59 PM EDT

8 Types of Real-Time Marketing, and the Brands That Got It Right Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

September 8, 2013, 10:05 PM EDT

GE's Twitter Vine 'Science Fair' Gets Social Ad Push Tumblr, BuzzFeed, Facebook, Promoted Tweets in play

General Electric is executing a Twitter Vine-based "science fair" promotion through Aug. 15 that includes ads via several social platforms as well as an influencer push. The Fairfield, Conn.-based corporation…

August 7, 2013, 3:02 PM EDT

Advertisement