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Topic: Ge

Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios

They make Vice and CNN better partners

Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47 Twitter @sdonaton Adweek: What does a chief content officer do? Scott Donaton: It's…

Brands Try to Redefine Emojis in Twitter's Latest Hashtag Game

The real meaning of fist bumps and smiley faces

Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital…

Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

Differently things seeing

GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO,…

GE's New YouTube Program Gives Science a Pop Culture Twist

Oxford vlogger will help brand continue reaching new audiences

Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech. In addition to its use of Vine and Tumblr to help…

GE's 12-Foot Brisket Smoker Will Turn Out Real-Time Data During SXSW

Lab brings science and food together

If there's one thing South by Southwest attendees can't get enough of, it's barbecue—and GE plans to put its own twist on it this year. GE is setting up an R&D…

GE Is Celebrating Inventor's Day by Selling $32 Boxes of Gadgets and Goodies

A curated collection ties into the brand's history

Thomas Edison is credited with inventing the light bulb and camera, but what would he think of 3-D printers? To celebrate his birthday and the 32nd anniversary of National Inventors' Day…

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Superior storytelling will win as 'tech mania' subsides

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression…

GE's First Stab at Virtual Reality Takes You Under Water

Exec sees big opportunity for storytelling

Virtual reality is starting to take shape for brands. Coming off of buzz at CES and Detroit's North American International Auto Show, Whirlpool and Toyota are already betting on the…

Video Startup Revamps Space Contest After Virgin Galactic Crash

Virool pivots campaign

After Richard Branson's Virgin Galactic SpaceShipTwo crashed in October, causing multiple delays to the launch of its commercial flights, video startup Virool is reworking a contest intended to send marketers to space. Instead of offering…

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral

This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

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