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Topic: Ge

Is Vine's Loop Counter Useful or 'Weird' Marketing Math? Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

October 9, 2014, 4:44 PM EDT

Jeff Goldblum Is Out of His Mind in Tim & Eric's Loony Ad for GE Lighting Brand does a 180 with fake infomercial

GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of "Childlike Imagination" (an Emmy nominee this year); the haunting dystopia of "Ideas…

September 29, 2014, 3:30 PM EDT

Is This the Coolest Agency Office in N.Y.? A virtual tour of The Barbarian Group's new digs

With creative agencies continuously dishing out new, crazy ideas, it's hard not to wonder: "What do their offices look like?" After all, we've recently seen an Amsterdam design studio that…

September 25, 2014, 3:29 PM EDT

Beeping Boy Talks to Machines and Will Steal Your Heart in Charming GE Ad BBDO spot isn't lost in translation

We've seen plenty of ads that use kids to illustrate the power—and limits—of technology. But rarely does it translate in a way that doesn't seem hokey or freakishly dystopian. GE and…

September 8, 2014, 11:01 AM EDT

Ad of the Day: Ideas Are Feared and Neglected in a World of Shortsighted Cretins, Says GE A hopeful vision, or just bleak?

In its advertising, GE usually sticks to one of two themes. There are the "cool technology stunt" ads ("Drop Science," "#SpringBreakIt") and the "human face of technology" ads ("Childlike Imagination,"…

September 1, 2014, 4:55 PM EDT

Snapchat Will Reportedly Debut Ads and Videos Looks to create non-vanishing revenue

According to the The Wall Street Journal, Snapchat is poised to introduce Snapchat Discovery in November, which will allow publishers to serve up ads, video clips and other content. When…

August 20, 2014, 12:12 PM EDT

General Electric Imagines What Technology Will Look Like in 2064 Anniversary of NYT piece advances digital campaign

In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the…

August 18, 2014, 10:45 AM EDT

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial 'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

August 17, 2014, 1:51 PM EDT

4 Location-Based Marketing Tactics That Are Working Payments, beacons and coupons are top priorities

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are…

August 4, 2014, 6:00 AM EDT

These 5 Dynamic Duos Are Nailing Digital Marketing Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

July 28, 2014, 8:15 PM EDT

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