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Topic: Gay

The Year's Most Provocative Valentine's Day Ad Is Also One of Its Most Touching

A story that was 'not being told' properly

There's a lot going on in this 60-second Valentine's Day commercial, but it would probably spoil things to reveal either the product or the plot. Suffice it to say there…

Norway's Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible

XXL goes to 11

Thanks to the country's anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said…

Barilla Plans More 'Inclusive' Ads Following Chairman's Anti-Gay Comments

Backlash 'helped open our eyes and ears'

Better late than never? Six weeks after its chairman's anti-gay comments provoked consumer backlash worldwide, Italian pasta maker Barilla says it is taking steps to show it has learned from the…

Hallmark Apologizes and Stops Selling Ornament That Replaced 'Gay' With 'Fun'

Pretty much pissed off everyone

Opinionated Internet users left, right and center are heating up like chestnuts roasting on an open fire over Hallmark’s decision to replace the word “gay” with “fun” in the Christmas…

Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times

Björn Borg says da!

Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored…

Barilla Chairman Vows Never to Make Ads Featuring Gay People

Pasta maker draws fire, attempts to apologize

In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for…

Goodby, Silverstein Turns Its Entire Building Into a Declaration of Gay Pride

S.F. agency celebrates DOMA, Prop 8 rulings

Not just brands but ad agencies, too, are marking the historic Supreme Court rulings on DOMA and California's Prop 8. As you can see above, Goodby, Silverstein & Partners turned…

JetBlue Aims High With Online Tribute to NBA's Jason Collins

Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

New Zealand Brewer Shows You How Not to Reference Gay Marriage on a Billboard

A harmless joke? Yeah right

The latest Tui beer billboard from New Zealand's DB Breweries is a homophobic eyesore, according to feedback on the brand's Facebook page. Or else it's funny and people should get…

Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook

Vodka brands out in front on a historic day

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…

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