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Topic: Gay

Barilla Plans More 'Inclusive' Ads Following Chairman's Anti-Gay Comments

Backlash 'helped open our eyes and ears'

Better late than never? Six weeks after its chairman's anti-gay comments provoked consumer backlash worldwide, Italian pasta maker Barilla says it is taking steps to show it has learned from the…

Hallmark Apologizes and Stops Selling Ornament That Replaced 'Gay' With 'Fun'

Pretty much pissed off everyone

Opinionated Internet users left, right and center are heating up like chestnuts roasting on an open fire over Hallmark’s decision to replace the word “gay” with “fun” in the Christmas…

Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times

Björn Borg says da!

Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored…

Barilla Chairman Vows Never to Make Ads Featuring Gay People

Pasta maker draws fire, attempts to apologize

In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for…

Goodby, Silverstein Turns Its Entire Building Into a Declaration of Gay Pride

S.F. agency celebrates DOMA, Prop 8 rulings

Not just brands but ad agencies, too, are marking the historic Supreme Court rulings on DOMA and California's Prop 8. As you can see above, Goodby, Silverstein & Partners turned…

JetBlue Aims High With Online Tribute to NBA's Jason Collins

Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

New Zealand Brewer Shows You How Not to Reference Gay Marriage on a Billboard

A harmless joke? Yeah right

The latest Tui beer billboard from New Zealand's DB Breweries is a homophobic eyesore, according to feedback on the brand's Facebook page. Or else it's funny and people should get…

Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook

Vodka brands out in front on a historic day

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…

Microsoft Commercial Reveals Company's Outlook on Gay Marriage

New spot features lesbian wedding

First, Amazon treated gay marriage like it was no big whoop in its latest Kindle ad. And now this. Microsoft has juxtaposed becoming a professional stuntman with getting gay married…

Amazon's Gay Kindle Spot: A Nice Surprise, or a Little Forced?

Paperwhite ad gets mixed reviews

Amazon's gay-marriage-friendly "Husbands" ad for its Kindle Paperwhite e-reader with built-in light is generating lots of conversation, most of it positive, though there is some criticism in the mix. The…

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