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Topic: Gay

Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad

Brand is accused of 'normalizing sin'

A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music…

How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

Helps make Pride Month highly vocal and visible

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We…

Campbell's Cleverly Used Star Wars in Gay-Themed Ad, but the Comments Are on the Dark Side

Brand heads into Honey Maid territory

Campbell Soup Company's newest ad, featuring its Star Wars inspired soup, is centered around a popular line from the movie, although maybe not in the way that you'd think. The…

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

Spot has tested in Canada

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year. The packaged goods giant reiterated that position…

Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights

Latest #ProudToLove spot

Lots of marketers are surely hard at work on celebratory responses to today's Supreme Court decision guaranteeing a nationwide right to same-sex marriage. But YouTube, long a supporter of gay…

Tylenol Further Explores the Changing Face of the American Family in New Ad

Same-sex and interracial couples

Tylenol is continuing its celebration of diverse families with a new commercial from J. Walter Thompson in New York featuring same-sex and interracial couples. Titled "How We Family," the ad is…

India's First Ad With a Lesbian Couple Goes Viral

Ogilvy pushes boundaries for clothing brand Anouk

An Indian clothing company is out with an ad that news reports are billing as the socially conservative country's first to feature a lesbian couple. Anouk and Ogilvy & Mather Bangalore…

Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month

Becoming who you're meant to be

"We're not born with pride. We take pride. Pride in celebrating who we were born to be." That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's…

This Ad Kicks Off Pride Month With a Sweet, Sad Story of Forbidden Love

McGann + Zhang goes back in time

Far too often, repression and discrimination fester in an atmosphere of silence, which makes it essential for those who can speak up to raise their voices for equality and understanding. That's…

You Know Gay Ads Have Gone Mainstream When Even Hallmark Is Making Them

Meet Eugenia and Corinna

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in. The greeting-card company…

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