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Topic: Gawker Media

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Why Dove, Coca-Cola and McDonald’s are smiling at millennials

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in…

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign

Gawker prank led to #MakeItHappy images drawn from Mein Kampf

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced…

Where Will Gawker Draw the Line in Online Debate?

Kinja becomes a platform for controversy

Update: Jezebel wrote on its website that because of its complaints, Gawker Media has disabled media uploads in comments and removed offensive post. It also is re-introducing a pending comment…

Fab Pushes Back Hard Against Reports That It's Closing Shop

Founder tweets tirade

Despite a report from Valleywag that Fab is expected to close its doors by the end of the year, the e-commerce company is fiercely denying that it is in any…

Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad

Blog network joins forces with agencies Spark 44, Mindshare on campaign

When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker. The famously acerbic blog network has been working with brands for years through…

What The Fox Says Is Something Wonderful

VideoWatch's stupid awesome video of the week

Thank you, Gawker, for bringing this to our lives. Norwegian performers and talk show hosts Bård Ylvisåker and Vegard Ylvisåker have released a song/video called The Fox, which claims to…

Ford Puts Blog Fans in Driver's Seat

Fusion spots featuring auto enthusiasts' reviews debut on Gawker sites

A few weeks ago, auto enthusiasts Clay Smith and Rob Scafidi were posting random comments on the car blog Jalopnik about the 2013 Ford Fusion. The next thing they knew,…

Deadspin: An Oral History

How an irreverent sports site made the big leagues

It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…

10 Great Moments in Web Journalism Besides Deadspin's Te'o Scoop

From Favre to Bubba to FarmVille, the big stories that put pubs on the map

Brett Favre’s penis was certainly a big deal, so to speak. But Manti Te'o’s imaginary/made up dead girlfriend has thrust Gawker Media's Deadspin into the spotlight like never before. As of…

A.J. Daulerio Out as Gawker Editor in Chief

Always colorful, he grew traffic and brought an investigative focus to the blog

After just a little over a year as Gawker’s front man, A.J. Daulerio announced to staff and via email that his tenure at the popular blog has come to an…

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