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Hearst Is the Latest Publisher to Jump On Native Ad Trend Scale across brands

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…

May 27, 2013, 9:57 PM EDT

HTC One Is Putting 40% of Its Ad Buy Into Digital Brand isn't leaning solely on TV

Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction. In an advertising world still…

April 5, 2013, 9:58 AM EDT

Community Star Gillian Jacobs's Biggest Time Suck Is Vine Loves NPR, RuPaul

Who Gillian Jacobs Age 30 Accomplishments Stars as Britta Perry on NBC's Community; appears in The Incredible Burt Wonderstone (in theaters March 15); Juilliard graduate Base Los Angeles What’s the first information you consume…

March 6, 2013, 7:09 AM EST

Ars Technica Ads Get Ahead of the Story Tech site develops predictive platform to monetize traffic surges

In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…

February 4, 2013, 3:57 AM EST

Deadspin: An Oral History How an irreverent sports site made the big leagues

It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…

January 28, 2013, 12:01 AM EST

Information Diet: Fred Armisen Portlandia star is platform agnostic when it comes to his passion for music

Specs Age 45 Accomplishments Co-creator, star of IFC’s Portlandia (the special episode “Winter in Portlandia” airs Dec. 14; Season 3 premieres Jan. 4); Saturday Night Live cast member Base New York What’s the first information…

December 7, 2012, 5:35 AM EST

Could Tumblr Save Web Publishing? Post Sandy, a growing number of editors see the platform serving as the ultimate CMS

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of…

November 20, 2012, 12:48 PM EST

Machinima Scores With Battlestar Prequel SyFy-produced Blood and Chrome off to hot start

SyFy broke the hearts of millions of Battlestar Gallactica fans when the network elected not to move forward with the prequel series Blood & Chrome. It may soon have to…

November 16, 2012, 12:00 AM EST

Reddit Moderators Spar With Gawker Over Privacy Issues Reddit's politics section bans Gawker links

Things have gotten a little dicey on the Internet as moderators from the social news site Reddit exchanged jabs with Gawker over an alleged attempt to reveal the personal information…

October 11, 2012, 3:55 PM EDT

Everything in Moderation As the shouters grow in volume, the comment moderator's job has become more demanding

As online publishing grows increasingly social, publishers are eagerly trying to foster community on their sites. But when everyone gets a voice, things can easily go too far. Thus, among…

June 18, 2012, 12:01 AM EDT

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