Advertisement

Topic: gawker

'Food Babe' Debacle Underscores Crisis of Credibility Surrounding What We Eat

Who will consumers trust—bloggers or brands?

Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog…

PR Giant Edelman Apologizes for Calling Robin Williams' Death an 'Opportunity'

But says blog post on sparking mental health discussion will remain live

Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week. At issue was…

Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors

Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes Tennessee Honey,…

Can Whisper Be the Platform for Social Whistle-Blowing?

More than just a teen hangout

Specs Who Neetzan Zimmerman Age 32 New gig Editor in chief of Whisper Old gig Senior editor at Gawker What does the editor in chief of Whisper do, exactly? Right now, we’re looking at 3 billion…

King of Web Traffic Neetzan Zimmerman Explains His Plans for Whisper

Exposing secrets at the government level

Says he's 'Exposing Secrets at the Government Level'

Business Insider Chief Technology Officer Ousted Over Crude Tweets

Sexist comments come back to bite exec

Take this as a reminder to think before you tweet.  Business Insider chief technology officer Pax Dickinson has been ousted after a series of crude tweets—including disparaging comments about women—came under…

CNET Is Targeting the Tech-Hungry Latino Market With a New Site

Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

Hearst Is the Latest Publisher to Jump On Native Ad Trend

Scale across brands

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…

HTC One Is Putting 40% of Its Ad Buy Into Digital

Brand isn't leaning solely on TV

Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction. In an advertising world still…

Community Star Gillian Jacobs's Biggest Time Suck Is Vine

Loves NPR, RuPaul

Who Gillian Jacobs Age 30 Accomplishments Stars as Britta Perry on NBC's Community; appears in The Incredible Burt Wonderstone (in theaters March 15); Juilliard graduate Base Los Angeles What’s the first information you consume…

Advertisement