Topic: Gavin McInnes
Type
Fast Chat: Gavin McInnes
The former 'Vice' man on his turn to the advertising world, and how to be authentic
You’re in charge of [advertising agency] Rooster’s branded entertainment, among other creative duties. It sounds like you’ve retained the voice you had at Vice magazine. Rooster hasn’t restricted you? I haven’t…
Creating Ads for People Who Hate Ads
Rooster's Gavin McInnes explains his brand of gonzo advertising
Gavin McInnes doesn’t care about your product. This would be all well and good if the co-founder of Vice magazine—that bible of Williamsburg, Brooklyn, N.Y., hipsterdom—hadn’t gone and rebranded himself…
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